Are you leaving money on the table by ignoring a massive pool of potential clients? If you’re not on Apple Maps, the answer is a resounding yes!
Hey there, salon professionals and beauty entrepreneurs. Today, we’re diving into a marketing strategy that’s flying under the radar for far too many businesses. Buckle up, because we’re about to explore how Apple Maps can be your secret weapon for attracting more clients and boosting your bottom line.
Watch the short…
…or watch the full video of episode 14 of our Marketing 100 series.
Now, let’s dive into our detailed article below.
The Apple-Sized Elephant in the Room
Let’s start with some mind-blowing stats:
There are an estimated 153 million iPhone users in the US alone as of 2024 (Source). That’s right, we’re talking about nearly half the country’s population.
A whopping 66% of those Apple users rely on Apple Maps to find local businesses.
Are you feeling that FOMO yet? You should be!
The Hidden Power of Apple Maps for Salons
Massive User Base: With 2/3 of iPhone users preferring Apple Maps, you’re tapping into a goldmine of potential clients.
High-Value Customers: iPhone users earn, on average, 43.7% more than Android users (Source). Who doesn’t want clients ready to splurge on self-care?
Immediate Intent: A Google study found that 76% of people who search for something nearby on their smartphone visit a related business within a day (Source). When someone’s looking for a salon on their phone, they’re ready to book – now!
User-Friendly Interface: Apple Maps has significantly improved over the years. It now offers features like easy route planning, prominent business pins, and one-tap scheduling, making it more attractive for users searching for local services.
5 Steps to Maximize Your Salon’s Apple Maps Presence
1. Create Your Apple Business Connect Profile: Think of this as your digital storefront on the Apple ecosystem. It’s the key to making your salon visible to millions of potential clients.
2. Fill in the Basics: Name, address, phone number – all the essentials to help clients find you. Accuracy is crucial here.
3. Visuals Sell: Add eye-catching photos and videos of your salon and services. Businesses with photos get 42% more requests for driving directions on Google Maps (Google), and the same principle applies to Apple Maps.
4. Enable Quick Actions: Make it ridiculously easy for clients to:
- See your service menu
- Get directions directly to your salon
- Call you with just one tap
- Add your business to their favorites for future visits
These quick actions can significantly increase the chances of turning a search into an actual visit.
5. Leverage Analytics: Use the data Apple provides to refine your profile and boost engagement. You can see how many people are:
- Clicking for directions
- Calling your salon
- Adding you to their favorites
- and more!
This invaluable data helps you understand what’s working and what needs improvement.
The Hidden Benefits of Apple Maps Marketing
Stand Out from the Crowd: Many businesses are still sleeping on this opportunity. Be the early adopter and reap the rewards.
Boost Your Online Reputation: Having a presence on multiple platforms signals to search engines that you’re a legit, trustworthy business.
Capture the “Right Now” Crowd: Remember, 78% of local mobile searches result in offline purchases (Hubspot). Be there when they need you.
Complement Your Google Presence: While Google is still king of search, Apple Maps gives you access to a significant audience that might not be using Google Maps. It’s not about choosing one or the other – it’s about maximizing your visibility across all platforms.
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Quick Tips for Apple Maps Success
Setting up your Apple Maps profile is easier than you think. Already have a Google Business Profile? Great! You can copy and paste much of that information to get started. It’s a very small time investment for potentially huge returns.
Tip: Keep your information consistent across all platforms. This consistency helps build trust with both users and search engines.
The Bottom Line
By tapping into the power of Apple Maps, you’re not just increasing your chances of being found – you’re positioning your salon as a tech-savvy, client-focused business that’s easy to reach.
Don’t leave money on the table. Take 15 minutes right now to set up your Apple Business Connect profile. Your future clients (and your bank account) will thank you.
Are you ready to improve your salon’s marketing? Stay tuned for 86 more game-changing tips in our Marketing 100 series.
P.S. Don’t forget to subscribe to our YouTube channel to catch all 100 marketing tips.
