# Fresha vs. Zenoti: Features, Pricing, Reviews Compared (2025) **URL:** https://thesalonbusiness.com/fresha-vs-zenoti/ **Date:** 2025-03-18 **Author:** John Hallberg **Categories:** Technology & Software **Tags:** hide mt --- Fresha vs. Zenoti – two very popular and very different platforms that serve salon and spa businesses around the world. In 2025, [Fresha](/fresha-review/) shifted to a two-tier pricing model after years of being a subscription free platform. While they kept a basic free plan for solo stylists, it offers minimal functionality and nickel-and-dimes for otherwise standard features. The new Plus plan starts at $9.95 per month per bookable team member and provides the essential features most salons need. Despite this change, Fresha remains one of the more cost-effective options for small and medium-sized businesses. [Zenoti](https://thesalonbusiness.com/zenoti-review/) is a veteran in the space, offering a vast array of features aimed at salons that require a more expansive suite of tools and have the resources to invest in extensive software solutions. In this comparison, my goal is to illustrate the difference between Fresha’s cost-effective and user-friendly approach and Zenoti’s comprehensive and feature-rich platform. While Fresha emphasizes simplicity and affordability with its marketplace-integrated platform, Zenoti delivers powerful enterprise-level features and AI capabilities, though its interface remains somewhat dated and complex. Here is a breakdown of everything you will learn in this Fresha vs. Zenoti comparison: - [An overview of each system](#system-overview) - [A comparison of the differences that separate them](#software-differences) - [A feature-by-feature comparison](#feature-comparison) - [Pricing differences](#pricing) - [Ratings & reviews from their users.](#user-reviews-anc) ![](https://thesalonbusiness.com/wp-content/uploads/tsb-fresha-vs-zenoti-review-1024x1024.jpg) ## Fresha vs Zenoti Let's kick off with an overview of the two platforms we're diving into today. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) **Fresha** [Learn more..](/fresha-review/) ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) **Zenoti** [Learn more..](/zenoti-review/) **Overall score** Note The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team. 4.1 3.6 **Starting price** Note Starting price reflects the lowest base plan offered by the platform. Actual costs will vary depending on team size, features, add-ons and payment processing volume. See the pricing section below for more details. $20/month for individuals or $15/month per team member Custom pricing **Who is it for** For the solo business on a budget that want to avoid high subscription fees and a big technical learning curve. Business owners who want a highly-detail-oriented piece of salon and spa software that offers deep data insights and great reporting and who need in-depth reputation management tools to build their brand online. **Ease of use** 5 3.5 **Customer Service** 2 4.0 **Countries** Available in multiple languages and over 120 countries worldwide Available in nearly 50 countries worldwide **Key features** - Subscription at $19.95/month for solo practitioners, affordable per-staff pricing for teams - Fresha marketplace where clients can discover your salon - Easy to use with a modern minimalistic design interface - Available in over 120 countries! - Integrated email marketing suite - Two-way client messaging (via paid add-on feature: ezConnect) - Reputation management suite (via paid add-on feature: ezRepute) - Employee performance tracking (via paid add-on feature: ezPulse) ## A Double-Click on Each System Let’s cover what these systems are and the pros and cons of each in my Fresha vs. Zenoti guide. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) Fresha At a Glance Overall score 4.1 [Read detailed review](/fresha-review/) [Visit website](https://www.fresha.com/for-business) [Compare with top alternatives](/fresha-alternatives/) Fresha serves 450,000+ professionals across 120 countries with an intuitive interface that prioritizes simplicity over customization. The platform offers two pricing tiers: a basic $19.95 per month plan for solo practitioners and a Plus plan at $9.95 per team member monthly, with transaction fees and a 20% marketplace commission on new clients. Recent upgrades include automated waitlists, comprehensive client profiles, and a Team Pay system that streamlines staff management with automated commission calculations. Their consumer marketplace showcases your services to Fresha’s large user base, helping attract new clients without additional marketing efforts. Pros and Cons - Subscription at $19.95/month for solo practitioners, affordable per-staff pricing for teams - User-friendly and easy to learn - Available in many countries and languages - Marketplace where you can promote your salon - Limited options to customize the appearance (default designs look good, though) - Clients are required to create a Fresha account to book - Online booking cannot be integrated with your website (need to link out to your Fresha page) - Limited support for integration with other platforms. You’re locked into using the Fresha tools. ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) Zenoti At a Glance Overall score 3.6 [Read detailed review](/zenoti-review/) [Compare with top alternatives](/zenoti-alternatives/) [Request a demo](https://www.zenoti.com/) Zenoti has existed in some form since 2010, when it was initially founded as ManageMySpa, officially becoming Zenoti in 2015. Zenoti’s features build on the blueprint established by businesses like Booker and Mindbody, and expand the customizability and capability of those features with control over even the most minute details. The level of detail in data and reporting is a step ahead of some of the other big-name competitors in the industry, and its reputation management features are rather impressive. That said, Zenoti also falls prey to some of the same mistakes that veteran salon software companies like Mindbody and Booker are still making. Booker, Mindbody, and Zenoti all suffer from the _uglies_ of bad, outdated user interface design, sporting plain, drab menu systems that tuck away important features in layers of nested menus and strip out crucial information (such as icon labels) you need to find the tools you need at a moment’s notice. Zenoti has made strides to address these concerns by incorporating AI-driven solutions, including an AI assistant for easier navigation. However, the core interface remains dated, which can be particularly frustrating for newer users. Likewise, Zenoti doesn’t list their fees online, hiding their monthly pricing behind a demo/sales call just as Mindbody does. Pros and Cons - Can integrate with a large number of third-party applications via an open API - Integrated payments through Zenoti Payments - Custom reports - Help center and Zenoti University (training) available - No free trial - Pricing is not publicly available on their website - Mobile app has low-to-mixed ratings - Requires a 12-month contract ## How Do They Compare? Strengths and Weaknesses When weighing Fresha against Zenoti, each platform has distinct advantages and potential drawbacks. Fresha’s competitive pricing structure includes a free basic plan and an affordable Plus tier, with costs primarily tied to payment processing and a 20% commission on new marketplace clients. This approach has made it particularly attractive to growing businesses willing to share revenue for new customer acquisition. This has made it a hit with smaller businesses and individual operators. Fresha’s approach allows for scalability without the burden of upfront costs. However, while its simplicity is its strength, it may lack the depth of features larger businesses require. Zenoti, on the other hand, has positioned itself as an AI-powered enterprise solution, offering sophisticated features like automated phone systems, AI-driven marketing campaigns, and advanced analytics powered by data from its vast network of businesses. Its reputation management system, which monitors reviews across over 200 platforms, particularly stands out for brand-conscious businesses. It’s the leading software for large enterprises, salons, and spa businesses. Yet, the platform’s complexity and pricing can be prohibitive for smaller operations or those just starting, and the absence of a free trial may deter some potential users. Both platforms offer core features like payment processing and marketing tools, but their mobile experiences differ significantly. While Fresha maintains consistent functionality across devices, Zenoti’s mobile app has received mixed reviews on app stores, potentially limiting its appeal to businesses that prioritize mobile management. ## Fresha vs Zenoti Let's kick off with an overview of the two platforms we're diving into today. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) Fresha [Learn more..](/fresha-review/) ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) Zenoti [Learn more..](/zenoti-review/) Ease of use 5 3 Design 3 2 Customer service 2 4 Pricing 3 2 Calendar and appointment management 4 3 Online booking 2 4 Point of sale and check out 3 3 Client data 4 4 Client communication 3 4 Inventory management 5 4 Team Management 2 4 Payroll 2 3 Marketing support 4 5 3rd party integrations 1 4 Mobile and tablet apps 5 2 ## Let’s Talk Features: Fresha vs. Zenoti Fresha’s platform emphasizes intuitive design and essential functionality, with recent updates including automated waitlists, group bookings, and an enhanced client profile system that tracks everything from allergies to appointment history. While the platform offers limited customization options and requires clients to create Fresha accounts for booking, its straightforward approach resonates with businesses seeking efficiency over complexity. Zenoti’s feature set reflects its enterprise focus, with an extensive array of AI-powered tools introduced in 2024. Beyond its renowned ezRepute system for reputation management, the platform now offers intelligent phone systems that handle missed calls via text, AI-driven marketing automation for campaign creation, and sophisticated analytics drawing from their network of nearly 30,000 businesses. However, these powerful features come with a learning curve, as they’re often buried in nested menus within an interface that shows its age. Both platforms cover the basics very well, with online booking, point-of-sale (POS) systems, and integrated payment solutions. Where they part ways is in the depth and scope of these features. Zenoti offers extensive customization options and detailed reporting capabilities, making it particularly suitable for larger operations with complex needs. However, this power comes at the cost of complexity, with many users requiring significant time investment to master the system’s full potential. ## Feature Comparison Zenoti offers more features than Fresha. Let's go through what these features are and where they differ. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) Fresha [Learn more..](/fresha-review/) ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) Zenoti [Learn more..](/zenoti-review/) Online Booking **Fresha** **Zenoti** Website booking widget Note Can you integrate the entire online booking experience directly into your website? Branding control Note Can you customize the look and feel of the booking experience to fit your brand? No-show protection Note Can you store credit card details and charge deposits to reinforce your cancellation policy? Service customization Note Can clients adapt their service when they book, and can this change the price and duration of the booked appointment? Free from account creation Note Can clients book without having first to create an account with the software? Integrated gift cards Note Can you sell digital gift cards as part of the booking process? Calendar and Appointment Management Customize notification messages Note Can you change the text sent to your clients as part of appointment reminders and other messages? Customize notification timings Note Can you change when reminders and other messages go out to your clients? Client waitlist management Rooms and resource scheduling Note Can you manage equipment, rooms, and other resources required to complete a service? Repeat appointments Note Can you schedule clients for recurring appointments? Time block Note Can you block out time on your calendar? Processing time Note Can you allow for double booking of service providers by accepting appointments during service processing time? Duration and price by staff Note Can you adapt the price and time needed for a service based on who is performing the service? Automated check-in Note Can clients check in to their appointments themselves? Note Not by default. Available through Zenoti Go add-on. Point of Sale/ Check out Tablet compatible Note Can you run the POS on any tablet or do you need special hardware? Dedicated POS hardware Note Does the system provider offer hardware to improve the check out expereince? Self check out Note Can clients check out from their appointment themselves? Note Not by default. Available through Zenoti Go add-on. Route payments to renters Note If you have booth renters in your business, can you route payments directly to them? Cards on file Note Can you store credit card details and charge the customer later? Integrated payments Note Does the software offer a first-party payment processing solution? Client Data & Communication SMS Notification Email Notificition Dedicated business SMS number Note Do you get a business phone number that your messages and notifications are send from? Note Available through ezConnect premium add-on for an additional fee Two way SMS communication Note Available through ezConnect premium add-on for an additional fee Forms Note Can you create intake forms, store SOAP notes, and have clients sign your forms? Client notes Note Can you store notes about clients on their profile? Client files and images Note Can you store files and image on in the client’s profile? Note Can upload files to forms, but not client profiles Inventory and Product Types Inventory tracking Note Will the system keep track of stock levels, notify you when it’s time to re-order? Purchase orders Note Can the system create automatic purchase orders for you? Retail Memberships Packages Gift cards Team Support & Payroll Fully integrated payroll Note Can you run payroll and cut paychecks directly through the software? 3rd party payroll integration Note Does the software allow you integrate and share data with a 3rd party payroll solution (e.g. Gusto, ADP, Paychex, etc)? Payroll reports Note Fresha offer reports on staff commission, working hours, tips, and service and product sales by staff Commission support Note Can you track and report on commission for service, retail, and other product types? Multi-location support Note Does the system have specific support for businesses with multiple locations Booth renter support Note Can the system help with rent collection, payments, and other booth renter management tasks. Marketing Support Email marketing SMS marketing Website builder Client marketplace Note Does it offer a platform where potential clients can browse businesses using the software? Add-on offers Note Can you promote service add-ons/upsells as part of the online booking flow? Cloud & Mobile App Access Full-featured mobile app Note Can you access all software features in the mobile app? Web browser iPad iPhone Android ## Integrating with Other Platforms for Additional Features The ability of salon software to integrate with other platforms is a significant consideration. Fresha, while celebrated for its user-friendly design and free-to-use model, offers limited integrations. This could be a hurdle for businesses that rely on a suite of digital tools and wish to have them all interconnected for streamlined operations. Zenoti takes a different approach to integrations. Instead of only relying on a wide range of direct integrations, it offers a customizable open API. By creating bespoke integrations tailored to their needs, businesses get access to a more personalized system than off-the-shelf integrations. For salons that depend heavily on e-commerce or social media platforms such as Shopify, Facebook, and Instagram for client engagement and appointment bookings, the limited direct integrations offered by Fresha could be a notable limitation. ## Integrations Fresha offers very limited third-party integration while Zenoti shines with an open API. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) Fresha [Learn more..](/fresha-review/) ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) Zenoti [Learn more..](/zenoti-review/) Custom integrations Note Does the platform allow you to create new integrations to support your business-specific needs? Native integrations Note Built-in integrations that you can activate as needed - Reserve with Google - Facebook and Instagram bookings - Quickbooks - Xero - Smartkart - Wisely - Gantner - Gympass - Custom integrations: Offers the ability to build custom integrations to fit your business ## Pricing: Fresha vs. Zenoti Fresha now operates with two distinct tiers. The basic free plan remains available for the solo practitioners who already have all the clients they want and don’t need marketing tools. The Plus plan, at $9.95 monthly per team member, transforms the platform into a comprehensive business solution with advanced marketing capabilities, custom branding, and advertising integrations. The platform maintains its transaction-based fees and takes a 20% commission on new clients acquired through their marketplace. While this can add up, many businesses find value in the pay-as-you-grow model, particularly when compared to the hefty upfront costs of other platforms. Zenoti’s pricing remains deliberately opaque, requiring direct contact with their sales team for custom quotes. The platform typically demands a 12-month commitment, with no trial period offered. This enterprise-focused approach, combined with their comprehensive feature set, positions them in the premium pricing tier of salon software. For budget-conscious businesses or those who prefer transparent pricing and flexibility, Fresha’s more straightforward pricing structure may be more appealing. However, for larger operations requiring advanced AI capabilities and extensive customization options, Zenoti’s investment might be justified by its robust feature set. If low cost is important to you, then you will be better off with Fresha or another alternative on my [top salon and spa software list](/best-salon-software/). ## Fresha vs Zenoti Pricing Fresha is more attractively priced than Zenoti. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) Fresha [Learn more..](/fresha-review/) ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) Zenoti [Learn more..](/zenoti-review/) Starting price $20/month for individuals or $15/month per team member Custom pricing Trial Options 14 day free trial No free trial Minimum contract length Cancel any time Typically 12 months Plans - Independent: $19.95/month for one-person businesses - Team: $14.95/month per bookable team member - Marketplace new client fee: 20% (min $6 per new client). This only applies to new clients who book via the Fresha marketplace Zenoti does not publish pricing on its website. These are the recommended packages they offered us as a potential client: Recommended Option #1: $350/month per location - “Salon Core Package” - ezConnect (two-way SMS feature) - 7,500 marketing emails - 1,000 marketing texts Recommended Option #2: $450/month per location - Everything in Option #1, plus - Marketing Plus Package - Custom-branded client-facing mobile app - ezRepute (review management feature) Recommended Option #3: $500/month per location - Option #1, plus - Smartbot (AI powered chatbot feature) Plans - Independent: $19.95/month for one-person businesses - Team: $14.95/month per bookable team member - Marketplace new client fee: 20% (min $6 per new client). This only applies to new clients who book via the Fresha marketplace Zenoti does not publish pricing on its website. These are the recommended packages they offered us as a potential client: Recommended Option #1: $350/month per location - “Salon Core Package” - ezConnect (two-way SMS feature) - 7,500 marketing emails - 1,000 marketing texts Recommended Option #2: $450/month per location - Everything in Option #1, plus - Marketing Plus Package - Custom-branded client-facing mobile app - ezRepute (review management feature) Recommended Option #3: $500/month per location - Option #1, plus - Smartbot (AI powered chatbot feature) Add-ons - Client Loyalty (loyalty program): $59.95/month per location - Insights (reporting): $9.95/month per team member - Data Connector (data export): $295/month per location - Google Rating Boost: $14.95/month per location - Premium Support (phone and chat customer support): $14.95/month (Independent plan); Included for Team plan - ezConnect: In-App Two-Way Text Messaging: $29–$169/month per location - ezRepute: Reputation Management Suite: $189/month per location - Smart Bot (Web / IVR): $150–$400/month per location - ezPulse: Employee Performance Tracking Suite: $49/month per location - Credits (Email and SMS Marketing Campaigns): $180–$1,500 Add-ons - Client Loyalty (loyalty program): $59.95/month per location - Insights (reporting): $9.95/month per team member - Data Connector (data export): $295/month per location - Google Rating Boost: $14.95/month per location - Premium Support (phone and chat customer support): $14.95/month (Independent plan); Included for Team plan - ezConnect: In-App Two-Way Text Messaging: $29–$169/month per location - ezRepute: Reputation Management Suite: $189/month per location - Smart Bot (Web / IVR): $150–$400/month per location - ezPulse: Employee Performance Tracking Suite: $49/month per location - Credits (Email and SMS Marketing Campaigns): $180–$1,500 Credit card fees - In-person payments: 2.29% + $0.20 per transaction - Online payments: 2.79% + $0.20 per transaction - Tap to Pay: $0.10 per authorization - Manual payments: 3.30% + $0.20 Credit card processing rates through Zenoti Payments: - In person payments (except American Express): 2.45% + $0.10 - Online payments (except American Express): 2.95% + $0.10 - American Express in person: 2.95% + $0.10 - American Express online: 3.25% + $0.10 Credit card fees - In-person payments: 2.29% + $0.20 per transaction - Online payments: 2.79% + $0.20 per transaction - Tap to Pay: $0.10 per authorization - Manual payments: 3.30% + $0.20 Credit card processing rates through Zenoti Payments: - In person payments (except American Express): 2.45% + $0.10 - Online payments (except American Express): 2.95% + $0.10 - American Express in person: 2.95% + $0.10 - American Express online: 3.25% + $0.10 ## What Do Users Think of These Platforms? My opinion isn’t the only one that matters. To give you a better understanding, let me summarize how users have rated these platforms. ## User Reviews Compared Let's compare scores for these systems on the major user review sites. ![](https://thesalonbusiness.com/wp-content/uploads/Fresha-logo@2x.jpg) Fresha [Learn more..](/fresha-review/) ![](https://thesalonbusiness.com/wp-content/uploads/Zenoti-logo@2x.jpg) Zenoti [Learn more..](/zenoti-review/) ![](https://thesalonbusiness.com/wp-content/themes/the-salon-business/images/captera.png) [4.8](https://www.capterra.com/p/142138/Shedul-com/) [4.4](https://www.capterra.com/p/131057/ZENOTI/) ![](https://thesalonbusiness.com/wp-content/themes/the-salon-business/images/g2.png) [4.2](https://www.g2.com/products/fresha/reviews?source=search) [4.5](https://www.g2.com/products/zenoti/reviews?source=search) ![](https://thesalonbusiness.com/wp-content/themes/the-salon-business/images/app.png) 4.8 3.8 ![](https://thesalonbusiness.com/wp-content/themes/the-salon-business/images/google-play.png) 4.7 1.5 ## What Fresha & Zenoti Alternatives Should You Consider? Fresha and Zenoti are both awesome choices for a range of businesses. But, if you’re not quite sure, take a look at the platforms listed below. [Mangomint](https://www.mangomint.com/?utm_source=thesalonbusiness&utm_content=fresha-vs-zenoti) is the highest-rated software for salons and spas. If you have a team and want the absolute best customer service available, check out this option. [GlossGenius](https://thesalonbusiness.com/glossgenius-review/) is my recommended alternative for independent professionals who have lean operations and want to keep their costs down. ## Mangomint vs GlossGenius A quick comparison of the two Fresha and Booker alternatives. ![](https://thesalonbusiness.com/wp-content/uploads/Mangomint-logo@2x.jpg) **Mangomint** [Learn more..](https://mangomint.com) ![](https://thesalonbusiness.com/wp-content/uploads/GlossGenius-logo@2x.jpg) **GlossGenius** [Learn more..](/glossgenius-review/) **Overall score** Note The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team. 4.9 4.4 **Starting price** Note Starting price reflects the lowest base plan offered by the platform. Actual costs will vary depending on team size, features, add-ons and payment processing volume. See the pricing section below for more details. $165/month $28/month **Who is it for** The highest-rated software for salons & spas. Designed for businesses with a team who want the best design experience, smart automations, and the flexibility to integrate with other systems. For independent professionals who want to start accepting payments and get appointment scheduling, a website and marketing up fast without compromising on the experience of their brand **Ease of use** 5 5 **Customer Service** 5 3 **Countries** U.S, Canada U.S. **Key features** - Modern, intuitive, and easy to use - Smart automations that help cut down on time spent managing business operations - Open data ownership and no contracts (you’re not locked into anything) - Can integrate with any other platform who allows for integrations - Highest-rated customer service on the market - Premium beauty-inspired interface design - Professional-looking website in just a few clicks - Integrated payment and card reader with customizable design - Affordable, transparent, flat fee pricing ## Conclusion I hope this comparison between Fresha vs. Zenoti has answered some of your questions. For more alternatives, please read my [list of the best salon and spa software for 2025](/best-salon-software/).