Salon owners and operators often underestimate the power of a well-designed service menu. Many service menus in the beauty industry lack the sizzle necessary to draw in and engage potential clients.
In today’s economic landscape, salons and spas are no longer just competing with other beauty industry businesses; instead, they find themselves in competition with restaurants, hotels, and other places where clients choose to spend their discretional income — or “treat yourself” money.
This evolving reality demands that salons step up their game in attracting and retaining customers. To help you stand out in the crowd, we’re here to share our best tips on making your service menu more appealing and exciting.
Tip 1: The Power of Presentation
The first key point they make is the need to present everything you offer comprehensively. Many service menus simply list standard treatments, such as haircuts or root color.
However, salons typically offer a range of additional services that aren’t adequately emphasized. These can include head massages, personalized product recommendations, and styling — to name a few.
By showcasing the full scope of your salon or spa’s offerings, you enhance the perceived value of each service.
Tip 2: Use Descriptive Adjectives in Your Salon and Spa Service Menu
Another valuable tip is to use descriptive adjectives when describing your services. Instead of simply listing “root touch-up” or “haircut,” consider more evocative terms, like “premium haircut” or “personalized consultation.” These adjectives make your services sound more enticing and premium, boosting their appeal.
Tip 3: Brand Your Services
Align your service names with your brand. For instance, a barbershop could offer a “James Bond treatment” or “Mr. Beard Cuts.” A salon specializing in blow-dries might name services like “Signature Blowout” or “Blow Dry Bliss.” These creative names inject personality into your menu and help bring your brand to life.
Tip 4: Personalization is Key
The importance of personalization cannot be stressed enough. While you likely tailor services to each customer’s unique needs, it’s essential to use vocabulary that emphasizes this. Let clients know that the services are designed specifically for them, increasing the perceived value of the experience.
Tip 5: Communicate Price Ranges in Your Salon or Spa Service Menu
Rather than displaying a single starting price, it’s advantageous to communicate a price range. This practice gives customers a better understanding of the potential costs. It’s akin to seeing a menu item at a restaurant that says, “from $39.”
When clients know the upper limit, they can make more informed decisions. This psychology can also lead to customers being pleasantly surprised when the final cost is lower than expected.
Tip 6: Offer Personalization and Add-Ons
Lastly, create a service menu that allows customers to personalize their experience. If you offer services online, consider letting clients customize their appointments, adding elements like silent appointments or specific oils during treatments. Allowing clients to tailor their experience not only enhances customer satisfaction but also streamlines your operations.
Your salon or spa’s technology can play a significant role in offering personalization and add-ons. For example, the Mangomint software offers Service Customizations, which lets clients choose add-ons during online booking. You can read more about personalized add-ons or watch our video here.
Transform Your Salon or Spa Service Menu
By implementing these strategies, you can transform your salon or spa service menu into a powerful marketing tool that captivates clients, communicates your brand identity, and boosts the perceived value of your services.
Remember, your service menu isn’t just a list of offerings; it’s a key component of your business’s overall experience. Make it shine, and your clients will notice.
The Mangomint platform can help support your online booking with an advanced, customizable service menu alongside other management features. If you haven’t tried Mangomint yet, you can click here for a double (60-day) free trial.