Transform your salon’s retail revenue without resorting to pushy sales tactics. In this comprehensive guide, discover the four proven pillars that top salons use to boost product sales naturally. From building team confidence through education to creating client-centered recommendations, learn how to make retail a reliable revenue driver while enhancing—not compromising—the client experience. Includes free strategy tools and display optimization guides to implement these methods in your salon.

While most salons pour money into Instagram ads, one Portland salon is taking a radically different approach to marketing – packing local bars to watch women’s soccer and transforming strangers into loyal clients. Learn how Yellow Salon’s community-first strategy achieves 2.7x higher conversion rates and 72% better retention by focusing on authentic local connections instead of discounts.

Discover how Yello Salon in Portland is redefining the salon business model through innovative retail partnerships. Learn from co-owner Mack Olsen’s retail expertise as he shares practical strategies for leveraging your salon’s unique assets—from client demographics to “mirror time”—to build profitable collaborations with local brands.

Tired of forcing yourself to host salon events that drain your energy? You’re not alone. While everyone’s pushing wine and cheese nights, smart salon owners like Marchelle Mooney are discovering a better way: strategic referral partnerships.

Discover how AI is revolutionizing the way clients find their perfect salon match. With tools like ChatGPT becoming the new search engine of choice, potential clients are getting incredibly specific about their beauty needs – from “California cool blonde lived-in color” to meticulous nail technicians who never miss a cuticle.

Ever get a salon email that reads like it’s written in a foreign language? You’re not alone. In this eye-opening episode of Marketing 100, industry veteran Marchelle Mooney reveals how confusing salon communications are actually driving clients away.

Stop hiring your mirror image. In this eye-opening episode of Marketing 100, salon business experts reveal why building a team of mini-mes is secretly sabotaging your growth. Learn how diversity drives profits, discover practical strategies for building a balanced team, and get free tools to transform your hiring process.

Transform that dusty corner or empty salon room into a serious revenue generator. We’re breaking down practical, proven strategies from successful salon owners who’ve turned unused space into profit centers. From smart hiring tips to revenue calculations, discover how top salons are diversifying services to boost client loyalty and monthly profits by up to 22%.

Creating the perfect salon playlist isn’t just about filling silence—it’s a strategic tool that can transform your business. The right music shapes client mood, influences purchasing decisions, and keeps your team energized. Research shows that well-chosen background music can increase sales, extend browsing time, and even strengthen brand loyalty.

Want to boost your salon’s revenue without spending a fortune on marketing? Discover how smart client filtering and personalized marketing can help you retain more clients at a fraction of the cost of acquiring new ones. Learn practical strategies for re-engaging lost clients, rewarding your top spenders, and maximizing membership programs—all using data you already have.

Are your salon’s gift card promotions falling flat? You’re not alone. While gift cards can be powerful revenue drivers – with consumers spending 31% more than the card’s value on average – many salons struggle to make their promotions profitable.

Want to boost your salon’s profits without working longer hours? Discover three proven strategies that can transform your bottom line: optimizing scheduling efficiency, understanding your true service costs, and implementing strategic upsells.

Discover how to grow your salon business by mastering five key resources—time, money, clients, knowledge, and brand reputation. Learn actionable tips to boost client retention, streamline operations, and build a thriving salon.

Learn how to grow your salon business by mastering five key resources—time, money, clients, knowledge, and brand reputation.

Want to make a real difference in your community and grow your salon business? Discover how partnering with a local charity can strengthen your team, attract new clients, and build a brand that truly stands out. Plus, get our free checklist and email templates to get started!

Is your salon signage getting ignored? You might be making common design mistakes that cost you sales. Drawing from experience with industry giants like P&G and Wella, we reveal four proven design principles that transform salon promotional materials from forgettable to irresistible. Plus, get our free Salon Signage Success Checklist to start implementing these strategies today.

Improve your salon’s online visibility with photo marketing on Google and Yelp. Learn how top-performing salons are using client photos to boost bookings, with businesses seeing up to 520% more calls and 2,717% more direction requests. Includes a free 5-phase implementation checklist and photo station setup guide.

Looking for a foolproof way to evaluate your salon marketing ideas? This guide introduces a practical 5-step framework that’s always at your fingertips. Learn how successful salon owners create memorable campaigns that build lasting client relationships and drive real results.

Are your clients always saying “I only want to book with you”? While it feels great to be in demand, being the only one who can deliver your signature services creates a ceiling for your salon’s growth. Learn how to package your expertise into a training system that helps your whole team deliver consistently excellent results—and sets your business up for sustainable growth.