Remember the last marketing email you sent to all your clients? Probably got a few bookings, but let’s be honest: most clients scrolled right past it.
Here’s the thing: getting clients back in your chair doesn’t require expensive marketing campaigns. Keeping existing clients costs five times less than finding new ones (Firework). The secret? It’s in your client data, just waiting to be used. Let’s talk salon client retention.
Play the short…
… and watch the full episode 59 of Marketing 100 with salon marketing experts John and Kayle as they dive into client retention strategies using client filtering.
Continue reading below for our insights, real salon examples, and simple ways to use client data to get more clients back in the chair.
Download our free Salon Client Reengagement Message Templates PDF
Why Client Filtering Matters (And Why It’s Simpler Than You Think)
Client filtering isn’t just another boring report to bury you under numbers.
It’s not a report or a spreadsheet. It’s a two clicks and you’re done type of thing.
This simplicity is what makes it so powerful for busy salon owners who are already juggling clients, staff management, and day-to-day operations. The real value comes from using data you’re already collecting every day – your transaction history, appointment records, and client preferences – and turning it into actionable marketing opportunities.
Easy Ways to Use Client Filtering in Your Salon
1. Reengage Lost Clients
Ever wonder about clients who haven’t returned in months? Pull a quick list of anyone who hasn’t visited in the last 90 days and reach out with a gentle reminder or enticing offer. For instance, if clients got a premium signature color service from your senior stylist but haven’t rebooked, a simple personalized email with a 10% discount can bring them back. For more detailed strategies, check out our guide on mastering salon rebooking.
2. Reward Big Spenders
Our top spenders deserve special attention. When clients spend more than $500 at your salon, show them extra appreciation. Send them a special thank you gift like a free treatment or a full-sized product.
This personal touch makes them feel valued and encourages them to book their next appointment sooner. Research shows that strong loyalty programs boost both customer retention and overall sales (Semrush).
You can make this strategy even more effective by creating a salon loyalty program that rewards your best clients.
Pro Tip: Think about the 80/20 rule when targeting your best clients. As discussed in the episode, 20% of your clients often generate 80% of your revenue. By focusing your energy on this group, you’ll get the best return on your marketing efforts.
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3. Maximize Membership Programs
Memberships are valuable, but unused credits represent lost opportunities. Regular reminders to members about credits expiring soon benefit both you and your clients. They appreciate saving their benefits, and you fill your schedule while increasing potential upsells.
The more engaged you are with your clients in a way that’s relevant to them, the greater the direct opportunity. It makes clients feel unique and appreciated.
Why Micro-Marketing is Better Marketing
Traditional broad marketing doesn’t connect deeply. Targeted messages resonate better because they’re relevant. Imagine a tailored offer specifically for clients overdue for a premium color service. It’s specific, personal, and far more effective.
When you’re super clear on who you’re speaking to – which stylist they see, which service they usually get – it makes writing that communication easier for you. You can really put something out that makes sense.
This targeted approach not only resonates better with clients but also makes your marketing efforts more efficient. Clients feel valued because you’re speaking directly to them. For tips on crafting personalized communications, explore email marketing personalization.
Tools Make All the Difference
Manually managing client data has always been a significant barrier. Modern salon software like Mangomint removes this hassle.
Mangomint simplifies client filtering and integrates into your marketing campaigns. This tool personalizes your client communication, making your marketing relevant and effective, just as algorithms personalize social media ads. Discover more about automating your salon marketing in our article about salon automation software.
Having this data at hand is incredibly valuable. You can quickly see your best clients, their spending habits, and their loyalty. This insight is priceless, and easy to leverage.
Your Next Steps: Implementing Client Filtering
- Check if your salon software supports client filtering.
- Identify three client segments to target first (e.g., inactive clients, big spenders, members with expiring credits).
- Create and send tailored messages to these specific groups.
You’re busy. You don’t have a ton of time. This should not be a pain for you, and it’s not anymore. If you have the right tools, this is easy.
If your current software falls short, we strongly recommend giving Mangomint a try (there’s a free trial).
Download Your Client Reengagement Templates
Download our free Salon Client Reengagement Message Templates PDF and start bringing clients back today. These proven templates include:
- Lost client reactivation emails
- VIP client appreciation messages
- Membership reminder templates
- And more…
P.S. For even more proven salon marketing tips, don’t forget to check out the rest of our Marketing 100 series.
