John Hallberg and Kayle Yanez talking salon and spa marketing ideas

John and Kayle share their top 100 salon and spa marketing tips to help you grow your business. Stay tuned for new episodes every week.

All you need to do is ask

How to Get More 5-Star Reviews for Your Salon (Automatically!) | Ep. 34

Want the secret behind Pony Studios’ 1,500+ five-star reviews? In this episode of Marketing 100, Brett Foreman reveals their automated review system that any salon can implement. Learn how to turn happy clients into glowing reviews without the constant ask, plus discover why their unique approach to client communication gets results.

Where new clients come from

Free Hair Salon Marketing Strategies That Actually Work | Ep. 33

Think you need a big marketing budget to grow your salon? Think again. In this episode of Marketing 100, discover how one of Oakland’s most successful salons generates 70% of their new clients without spending a dime on advertising. Brett Foreman of Pony Studios shares their proven strategies for tracking what works, building client referrals, and leveraging automation tools.

Get the f*#% out of the way

Marketing a Salon – Empower Your Stylists | Ep. 31

Many salon owners let perfectionism and control issues get in the way of effective content creation. Learn why stepping back and trusting your team might be the best marketing decision you’ll ever make. This no-nonsense guide shows you exactly how to empower your staff, build trust, and create authentic content that actually resonates with clients.

Hire a salon photographer

The Best Salon Social Media Hack: The Media Day | Ep. 30

Top salons use professional photos and videos to attract clients before they ever walk through the door. Learn how to plan and execute a successful media day that creates months of marketing content in just one session. From essential shot lists to time-saving tips, this practical guide shows you exactly how to showcase your salon’s expertise.

Collage on the concept of do salon marketing agencies work

Do you really need a hair salon marketing agency? | Ep. 28

Thinking of hiring a marketing agency for your salon? Before you hand over your marketing strategy to an outside team, there’s crucial groundwork to be done. Spa business coach Erin MacNeil shares why many salon owners struggle with agency partnerships, when it makes sense to hire help, and how to maintain control of your brand voice.