Our Top Salon & Spa Marketing Tips Served Up Fresh Every Week

March 21, 2025

Salon Marketing with Chatgpt – How to Get Found | Ep. 64

Discover how AI is revolutionizing the way clients find their perfect salon match. With tools…

March 20, 2025

Salon Client Communication Mistakes (+ Free Templates to Fix Them) | Ep. 63

Ever get a salon email that reads like it’s written in a foreign language? You’re…

March 19, 2025

Salon Jobs? Why Hiring Mini-Me’s Might Be a Mistake | Ep. 62

Stop hiring your mirror image. In this eye-opening episode of Marketing 100, salon business experts…

March 15, 2025

Smart Salon Space Ideas to Boost Your Profits | Ep. 61

Transform that dusty corner or empty salon room into a serious revenue generator. We’re breaking…

March 14, 2025

Build a Salon Music Playlist That Doesn’t Ruin the Vibe (+ worksheets) | Ep. 60

Creating the perfect salon playlist isn’t just about filling silence—it’s a strategic tool that can…

March 13, 2025

How to Master Salon Client Retention with Personalized Marketing: Templates Included | Ep. 59

Want to boost your salon’s revenue without spending a fortune on marketing? Discover how smart…

March 10, 2025

Fix Your Failing Salon Gift Card Promotions: Templates & Expert Tips | Ep. 58

Are your salon’s gift card promotions falling flat? You’re not alone. While gift cards can…

March 8, 2025

3 Proven Ways to Increase Salon Profits Without Working More Hours (+ upsell guide PDF) | Ep. 57

Want to boost your salon’s profits without working longer hours? Discover three proven strategies that…

March 7, 2025

Why Salon Client Retention Matters More Than New Customers (+ checklist PDF) | Ep. 56

Discover how to grow your salon business by mastering five key resources—time, money, clients, knowledge,…

March 6, 2025

How to Fuel Salon Business Growth with 5 Key Strategies | Ep. 55

Learn how to grow your salon business by mastering five key resources—time, money, clients, knowledge,…

March 5, 2025

Salon Charity Partnerships – 4 Steps to Make a Difference (+ free templates) | Ep. 54

Want to make a real difference in your community and grow your salon business? Discover…

February 11, 2025

Simple Salon Promo Ideas: Sign Design Made Easy + Checklist PDF | Ep. 53

Is your salon signage getting ignored? You might be making common design mistakes that cost…

February 10, 2025

Salon Client Photo Marketing Ideas for Google & Yelp (+ Free Checklist PDF) | Ep. 52

Improve your salon’s online visibility with photo marketing on Google and Yelp. Learn how top-performing…

February 9, 2025

Creative Salon Marketing Campaigns That Land Clients (+ 5-Step Framework Scorecard PDF) | Ep. 51

Looking for a foolproof way to evaluate your salon marketing ideas? This guide introduces a…

February 8, 2025

How to Respond to Salon Reviews (+ Free Response Template PDF) | Ep. 50

Are your clients always saying “I only want to book with you”? While it feels…

February 6, 2025

The Ultimate Guide to Salon Photoshoot Planning (+ Model Release Template) | Ep. 49

Professional salon photography is a significant investment in your business, but even the best photographer…

February 4, 2025

How to Find a Salon Photographer (PDF Checklist Included) | Ep. 48

Ready to level up your salon’s visual content but not sure where to start? Professional…

February 1, 2025

Local SEO for Salons: Free Template & Guide to Dominate Your Local Market | Ep. 47

Are your clients always saying “I only want to book with you”? While it feels…

January 31, 2025

Going beyond behind the chair: How to scale your salon (+ Free Guide) | Ep. 46

Tired of being the only one who can deliver your signature services? Discover how to…

January 30, 2025

How to Sell Salon Products Successfully (+ Free Guide) | Ep. 45

I’ll just get it at CVS—it’s cheaper there.” Every salon owner has heard this dreaded…

January 29, 2025

The Ultimate Guide to Creating Salon Social Media Content [+ Free Prompt Template] | Ep. 44

Want to know the secret to social media content that actually brings clients through your…

January 28, 2025

7 Salon Client Retention Strategies That Are Proven to Work | Ep. 43

Want to know the secret to a profitable salon? It’s not just about getting new…

January 26, 2025

Salon Management Goals That Transform Your Beauty Business | Ep. 42

Forget complicated New Year’s resolutions. Transform your salon in 2025 with our simple two-promise framework…

January 25, 2025

How to Rebrand a Salon: Salon Branding & Design Contests | Ep. 41

Ready to give your salon’s brand a fresh look for 2025? Skip the expensive agencies…

January 25, 2025

The Salon Social Media Experiment| Ep. 39

Create better salon social media content by tapping into your team’s unique perspectives. This practical…

January 24, 2025

Marketing a Hair Salon: Salon Marketing Secrets for 2025 | Ep. 38

Ready to make your salon marketing work harder—without losing that personal touch? Discover how successful…

January 23, 2025

5 Simple Salon Marketing Strategies for 2025 | Ep. 37

Transform your salon’s marketing from generic broadcasts to meaningful conversations. Discover how to bring the…

January 22, 2025

Salon Marketing Strategies with Google Ads – 700 New Salon Clients in 90 Days | Ep. 36

Want to fill your salon chairs fast? When Josh’s salon needed new clients after opening…

January 21, 2025

How to Build a Salon Website: 8 Steps to a Fully Booked Schedule | Ep. 35

Want your salon website to actually bring in new clients while you sleep? Learn the…

January 18, 2025

How to Get More 5-Star Reviews for Your Salon (Automatically!) | Ep. 34

Want the secret behind Pony Studios’ 1,500+ five-star reviews? In this episode of Marketing 100,…

January 17, 2025

Free Hair Salon Marketing Strategies That Actually Work | Ep. 33

Think you need a big marketing budget to grow your salon? Think again. In this…

January 16, 2025

The Best Hair Salon Social Media Hacks (Free and Paid) | Ep. 32

Learn how to create a professional photo space that turns client transformations into powerful marketing…

January 15, 2025

Marketing a Salon – Empower Your Stylists | Ep. 31

Many salon owners let perfectionism and control issues get in the way of effective content…

January 14, 2025

The Best Salon Social Media Hack: The Media Day | Ep. 30

Top salons use professional photos and videos to attract clients before they ever walk through…

January 13, 2025

Salon Gift Card Promotions That Actually Work (Complete Guide) | Ep. 29

Stop treating salon gift cards like simple presents! Discover six proven strategies to turn your…

January 13, 2025

Do you really need a hair salon marketing agency? | Ep. 28

Thinking of hiring a marketing agency for your salon? Before you hand over your marketing…

January 12, 2025

Med Spa Marketing is More Than Instagram | Ep. 27

Is your salon or spa too dependent on Instagram? When social media platforms go down,…

January 11, 2025

The Best Salon Booking System Hack | Ep. 26

Discover the BEST salon booking system hack – express salon services that get more clients…

December 18, 2024

How to Create Salon Service Pages That Actually Book Appointments | Ep. 25

After working with hundreds of salon businesses, we’ve noticed one critical element missing from most…

December 16, 2024

The Simple Secret to Selling More Salon Retail Products | Ep. 24

What if the biggest untapped profit center in your salon isn’t your service menu -…

December 14, 2024

Building Salon Culture – The Secret Hidden in Ancient Grooming Rituals | Ep. 23

Ever wonder why some salons instantly feel different? It’s not just the decor or the…

December 13, 2024

How to Start Selling Salon Retail Products Online | Ep. 22

Discover how to transform your salon business’ retail sales with expert tips for selling your…

November 19, 2024

Seasonal Hair Salon Promotion Ideas for a Fully Booked Calendar | Ep. 21

Struggling to keep your salon busy year-round? Don’t miss our favorite seasonal hair salon promotion…

November 9, 2024

Stop texting your salon clients. Do this instead | Ep. 20

Discover why using your personal phone for salon client texts can hurt your business. Learn…

November 8, 2024

The Hidden Costs of DIY Salon Marketing: When to Outsource for Success | Ep. 19

Are you wearing too many hats in your salon business? From stylist to accountant to…

November 4, 2024

Salon Online Booking Software Finally Doesn’t Suck Anymore (Your Clients Will Love This) | Ep. 18

Is your salon losing clients while you sleep? Discover why outdated booking systems are costing…

November 4, 2024

Why Salon Loyalty Programs Are Dead (And What Actually Works) | Ep. 17

Your loyalty program is costing you money and annoying your clients. In this episode, I…

October 30, 2024

Salon Waiting Area Ideas that POP: Pop-ups and Partnerships | Ep. 16

What if I told you the most overlooked space in your salon could be your…

October 16, 2024

Mastering Salon Rebooking – How a ‘Never Look Ugly’ Promise Increased Loyalty | Ep. 15

Ever wonder why some salons are always bustling while others struggle to fill chairs? The…

October 11, 2024

How to get more clients as a hairstylist with Apple Maps | Ep. 14

Today, we’re diving into a marketing strategy that’s flying under the radar for far too…

October 11, 2024

Salon Promo Ideas That Are Killing Your Profits | Ep. 13

Are salon discounts secretly sabotaging your profits? Discover why slashing prices might be doing more…

October 11, 2024

3 Best Salon Video Marketing Tips to Skyrocket Your Social Media | Ep. 12

Want to know why your salon’s social media isn’t blowing up? Spoiler: It’s probably your…

October 10, 2024

Mastering Salon Photography for Social Media Success | Ep. 11

Did you know that Instagram posts with faces get 38% more likes? As a salon…

October 10, 2024

The Million Dollar Salon Secret: Mastering the Client Journey | Ep. 10

What sets the salons raking in millions apart from those just scraping by? It’s not…

October 10, 2024

You Don’t Own Your Salon Social Media. Here’s Why! | Ep. 09

Ever feel like your salon’s social media posts are getting lost in the digital void?…

October 10, 2024

Innovative Salon Event Ideas & Strategies That Actually Make You Money | Ep. 08

In this episode, we’ll explore profitable salon event ideas that go beyond the ordinary. We’ll…

October 10, 2024

The Secret to Salon Email Marketing is Personalization | Ep. 07

Generic salon emails often go unnoticed, and we’ve all received marketing emails that feel more…

October 2, 2024

What the f*ck is salon automation? | Ep. 06

Salon automation is changing the beauty industry in 2024. From smart scheduling to personalized marketing,…

October 2, 2024

Jumpstarting Your Salon’s Word-of-Mouth Marketing | Ep. 05

Ever wonder why some salons have a never-ending stream of new clients? It’s not just…

October 2, 2024

Salon Merchandise Marketing – Transforming Your Brand | Ep. 04

Explore the untapped potential of salon swag and merchandise in enhancing your marketing approach. Learn…

October 2, 2024

Fly Your Freak Flag: Weird Salon Marketing Ideas That Shouldn’t Work (but do!) | Ep. 03

Ahhhh yes, the captivating world of weird and wonderful marketing strategies that keep clients talking…

October 2, 2024

Salon Social Media Marketing is a Team Sport | Ep. 02

Are you feeling overwhelmed by the demands of social media marketing? There’s a powerful solution…

October 2, 2024

How Salon Client Reviews Can Make You the Most Sought-After Stylist in Town | Ep. 01

Welcome to Marketing 100 where we talk about real, actionable strategies that have been tested…