Tired of solo social media struggles? You’re not alone… and you shouldn’t be.
Watch the short…
…or the full video of episode 2 of our Marketing 100 series.
Then dive into the post below for detailed tips on salon content creation.
The Power of Collaborative Content Creation
Here’s the secret solution: involve your team in content creation. Trust me, it’s a game-changer.
Relying on a single person for all your content is EXHAUSTING.
It’s like asking one stylist to handle every client in your salon.
But it also misses out on your salon’s secret weapon: your diverse and talented team.
Your team is your greatest asset, both behind the chair and behind the camera.
Think about it:
- Each team member brings unique knowledge and personality
- Their involvement showcases your salon’s culture and diversity
- More creators mean more content and less individual pressure
A recent study found that 68% of consumers will follow a brand’s social pages to learn about new products or services (Sprout Social). By involving your whole team, you’re more likely to create varied, engaging content that keeps followers interested and appeals to more personalities.
How to Get Your Team on Board
Ready to transform your social media strategy? Here’s how to make it happen:
1. Make it a shared mission: Turn content creation into a collaborative effort, not a top-down mandate. This fosters ownership and creativity among your team.
2. Discuss it in team meetings: Get everyone excited about the possibilities! Use these meetings to brainstorm ideas and showcase successful content as well as to learn from other salon content creators you like.
3. Establish clear guidelines: Create a set of brand principles that everyone understands. This ensures consistency while allowing individual creativity. See my free branding course to learn more.
4. Respect boundaries: No forced participation here! Some team members might not be comfortable on camera, and that’s okay. Make involvement voluntary and respect individual preferences.
6. Look for your “content stars”: You might be surprised by who shines in content creation! Keep an eye out for hidden talents within your team.
7. Provide resources and training: Offer guidance on best practices for content creation. Consider hosting workshops or bringing in experts to share tips.
8. Make content creation a part of your normal daily culture: The more normalized content creation is for you and your team, the easier it is to build comfort and creativity in that space.
Creative Solutions for Non-Visual Salon Content
But what if we don’t offer visually transformative services?
Great question! Not every salon service results in dramatic before-and-afters. If this sounds like your business, focus on:
- Educational content (e.g., tips for maintaining healthy hair between appointments)
- Behind-the-scenes glimpses of your salon culture
- Client testimonials and success stories
Remember, people engage with content that makes them feel good, teaches them something, or inspires them. Get creative!
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Advantages of Staff-Driven Social Media
When you involve your whole team in content creation, magic happens:
- Diverse perspectives: Each team member brings their unique voice and expertise
- Increased engagement: Followers connect with different personalities
- Improved team morale: Staff feel valued and invested in the salon’s success
- Talent showcase: Discover hidden content creation superstars on your team
- Authentic representation: Show the real faces behind your brand
Navigating Media Consent in Your Salon
Add a media release clause to your new client paperwork. This covers you legally when filming in the salon. Just remember to:
- Make it clear and easy to understand
- Always respect clients who prefer not to be filmed
- Prioritize the client experience above all else
Building a Thriving Salon Social Media Presence
Building a thriving social media presence takes time, effort, and persistence. But here’s the good news: everything you post is a learning opportunity. You’ll improve with practice, and before you know it, you’ll be a content creation pro.
So, are you ready to take your salon’s social media to the next level? It’s not just about posting—it’s about showcasing your team’s talents, building relationships with clients, and telling your salon’s unique story.
Are you ready to supercharge your salon’s marketing? This is just the beginning. Stay tuned for 98 more salon marketing tips in the Marketing 100 series.
The Salon Business provides expert salon and spa marketing advice for business growth. Subscribe to our YouTube channel to see new episodes of Marketing 100 every week.
