Articles & Resources

Marketing 100

Marketing 100

All you need to do is ask

How to Get More 5-Star Reviews for Your Salon (Automatically!) | Ep. 34

January 31, 2025

Want the secret behind Pony Studios’ 1,500+ five-star reviews? In this episode of Marketing 100, Brett Foreman reveals their automated review system that any salon can implement. Learn how to turn happy clients into glowing reviews without the constant ask, plus discover why their unique approach to client communication gets results.

Where new clients come from

Free Hair Salon Marketing Strategies That Actually Work | Ep. 33

January 31, 2025

Think you need a big marketing budget to grow your salon? Think again. In this episode of Marketing 100, discover how one of Oakland’s most successful salons generates 70% of their new clients without spending a dime on advertising. Brett Foreman of Pony Studios shares their proven strategies for tracking what works, building client referrals, and leveraging automation tools.

Level up your salon Instagram

The Best Hair Salon Social Media Hacks (Free and Paid) | Ep. 32

January 31, 2025

Learn how to create a professional photo space that turns client transformations into powerful marketing content—all for under $100. With 75% of potential clients discovering salons through social media, we’ll show you exactly how to set up the perfect spot for capturing those Instagram-worthy shots.

Get the f*#% out of the way

Marketing a Salon – Empower Your Stylists | Ep. 31

January 31, 2025

Many salon owners let perfectionism and control issues get in the way of effective content creation. Learn why stepping back and trusting your team might be the best marketing decision you’ll ever make. This no-nonsense guide shows you exactly how to empower your staff, build trust, and create authentic content that actually resonates with clients.

Hire a salon photographer

The Best Salon Social Media Hack: The Media Day | Ep. 30

January 31, 2025

Top salons use professional photos and videos to attract clients before they ever walk through the door. Learn how to plan and execute a successful media day that creates months of marketing content in just one session. From essential shot lists to time-saving tips, this practical guide shows you exactly how to showcase your salon’s expertise.

Collage on the concept of do salon marketing agencies work

Do you really need a hair salon marketing agency? | Ep. 28

January 22, 2025

Thinking of hiring a marketing agency for your salon? Before you hand over your marketing strategy to an outside team, there’s crucial groundwork to be done. Spa business coach Erin MacNeil shares why many salon owners struggle with agency partnerships, when it makes sense to hire help, and how to maintain control of your brand voice.

Image showing Kayle, John, and Erin MacNeil under the heading salon marketing is more than Instagram

Med Spa Marketing is More Than Instagram | Ep. 27

January 22, 2025

Is your salon or spa too dependent on Instagram? When social media platforms go down, how do you reach your clients? Learn how to build a sustainable marketing strategy that puts you in control of your business growth, from email marketing to client retention techniques.

Collage with the text: sell more hair product

The Simple Secret to Selling More Salon Retail Products | Ep. 24

January 10, 2025

What if the biggest untapped profit center in your salon isn’t your service menu – it’s sitting right on your shelves? While most salon owners chase higher service prices or longer hours, they’re missing out on retail sales that could double their profit margins with minimal time investment.

Collage illustrating the concept of why stylists burn out

Stop texting your salon clients. Do this instead | Ep. 20

December 20, 2024

Discover why using your personal phone for salon client texts can hurt your business. Learn how salon texting automations can improve client communication, set professional boundaries, and streamline your salon operations.

illustration showing why salon loyalty programs suck

Why Salon Loyalty Programs Are Dead (And What Actually Works) | Ep. 17

November 4, 2024

Your loyalty program is costing you money and annoying your clients.
In this episode, I will shatter everything you thought you knew about keeping salon clients coming back. Forget points and free haircuts – I’ll show you what actually works to build lasting relationships that drive real growth.

Image illustrating the concept of salon booth rental

Salon Growth Ideas that POP: Pop-ups and Partnerships | Ep. 16

November 4, 2024

What if I told you the most overlooked space in your salon could be your biggest moneymaker? Today, we’re unlocking the profit potential of your waiting area through clever pop-up partnerships. Get ready to transform dead time into dollars!