Ever get a salon email that reads like it’s written in a foreign language? You’re not alone. In this eye-opening episode of Marketing 100, industry veteran Marchelle Mooney reveals how confusing salon communications are actually driving clients away.

Stop hiring your mirror image. In this eye-opening episode of Marketing 100, salon business experts reveal why building a team of mini-mes is secretly sabotaging your growth. Learn how diversity drives profits, discover practical strategies for building a balanced team, and get free tools to transform your hiring process.

Transform that dusty corner or empty salon room into a serious revenue generator. We’re breaking down practical, proven strategies from successful salon owners who’ve turned unused space into profit centers. From smart hiring tips to revenue calculations, discover how top salons are diversifying services to boost client loyalty and monthly profits by up to 22%.

Creating the perfect salon playlist isn’t just about filling silence—it’s a strategic tool that can transform your business. The right music shapes client mood, influences purchasing decisions, and keeps your team energized. Research shows that well-chosen background music can increase sales, extend browsing time, and even strengthen brand loyalty.

Want to boost your salon’s revenue without spending a fortune on marketing? Discover how smart client filtering and personalized marketing can help you retain more clients at a fraction of the cost of acquiring new ones. Learn practical strategies for re-engaging lost clients, rewarding your top spenders, and maximizing membership programs—all using data you already have.

Are your salon’s gift card promotions falling flat? You’re not alone. While gift cards can be powerful revenue drivers – with consumers spending 31% more than the card’s value on average – many salons struggle to make their promotions profitable.

Want to boost your salon’s profits without working longer hours? Discover three proven strategies that can transform your bottom line: optimizing scheduling efficiency, understanding your true service costs, and implementing strategic upsells.

Discover how to grow your salon business by mastering five key resources—time, money, clients, knowledge, and brand reputation. Learn actionable tips to boost client retention, streamline operations, and build a thriving salon.

Learn how to grow your salon business by mastering five key resources—time, money, clients, knowledge, and brand reputation.

Want to make a real difference in your community and grow your salon business? Discover how partnering with a local charity can strengthen your team, attract new clients, and build a brand that truly stands out. Plus, get our free checklist and email templates to get started!

Is your salon signage getting ignored? You might be making common design mistakes that cost you sales. Drawing from experience with industry giants like P&G and Wella, we reveal four proven design principles that transform salon promotional materials from forgettable to irresistible. Plus, get our free Salon Signage Success Checklist to start implementing these strategies today.

Improve your salon’s online visibility with photo marketing on Google and Yelp. Learn how top-performing salons are using client photos to boost bookings, with businesses seeing up to 520% more calls and 2,717% more direction requests. Includes a free 5-phase implementation checklist and photo station setup guide.

Looking for a foolproof way to evaluate your salon marketing ideas? This guide introduces a practical 5-step framework that’s always at your fingertips. Learn how successful salon owners create memorable campaigns that build lasting client relationships and drive real results.

Are your clients always saying “I only want to book with you”? While it feels great to be in demand, being the only one who can deliver your signature services creates a ceiling for your salon’s growth. Learn how to package your expertise into a training system that helps your whole team deliver consistently excellent results—and sets your business up for sustainable growth.

Professional salon photography is a significant investment in your business, but even the best photographer can’t deliver without proper planning. Join salon business expert Kayle and photographer Ian Hitory as they break down exactly what you need to capture stunning marketing photos, from scheduling and shot lists to model releases and content strategy.

Ready to level up your salon’s visual content but not sure where to start? Professional photographer Ian Hitre shares insider tips on finding and hiring the right photographer for your salon—from smart ways to search beyond Instagram to understanding pricing and getting the most value from your investment. Plus, learn why wedding photographers might be your secret weapon for stunning salon photos.

Are your clients always saying “I only want to book with you”? While it feels great to be in demand, being the only one who can deliver your signature services creates a ceiling for your salon’s growth. Learn how to package your expertise into a training system that helps your whole team deliver consistently excellent results—and sets your business up for sustainable growth.

Tired of being the only one who can deliver your signature services? Discover how to transform your unique techniques into a system your entire team can master. This complete guide (with free blueprint) shows you exactly how to document your methods, train your team, and scale your salon success beyond one chair.

I’ll just get it at CVS—it’s cheaper there.” Every salon owner has heard this dreaded phrase. But what if you could turn this objection into an opportunity? Learn how to protect your retail sales from product diversion while positioning yourself as the trusted expert your clients need. This complete guide gives you the tools to compete with unauthorized retailers and build a thriving retail business.