Struggling to keep your salon busy year-round? Don’t miss our favorite seasonal hair salon promotion ideas. This guide shows you how to plan ahead, get creative, and make the most of every season.
Discover why using your personal phone for salon client texts can hurt your business. Learn how salon texting automations can improve client communication, set professional boundaries, and streamline your salon operations.
Is your salon losing clients while you sleep? Discover why outdated booking systems are costing you money and how modern online scheduling can revolutionize your business. Learn the secrets to seamless client bookings, increased revenue, and why 99% of millennials prefer self-service scheduling.
Your loyalty program is costing you money and annoying your clients.
In this episode, I will shatter everything you thought you knew about keeping salon clients coming back. Forget points and free haircuts – I’ll show you what actually works to build lasting relationships that drive real growth.
What if I told you the most overlooked space in your salon could be your biggest moneymaker? Today, we’re unlocking the profit potential of your waiting area through clever pop-up partnerships. Get ready to transform dead time into dollars!
Ever wonder why some salons are always bustling while others struggle to fill chairs? The answer might be simpler than you think. Dive into the world of rebooking and discover how a Swedish salon’s unique “Never Look Ugly” promise is revolutionizing client loyalty.
Today, we’re diving into a marketing strategy that’s flying under the radar for far too many businesses. Buckle up, because we’re about to explore how Apple Maps can be your secret weapon for attracting more clients and boosting your bottom line.
Are salon discounts secretly sabotaging your profits? Discover why slashing prices might be doing more harm than good, and learn smarter strategies to attract loyal clients without devaluing your services.
Want to know why your salon’s social media isn’t blowing up? Spoiler: It’s probably your videos. But don’t sweat it – we’ve got the inside scoop from a pro videographer that’ll change everything. Three simple hacks, zero fancy equipment needed.
Did you know that Instagram posts with faces get 38% more likes? As a salon pro, your cuts and colors are flawless, but is your social media game just as sharp? In this guide, we’ll reveal how you can transform your salon’s online presence with pro-level photography tips.
What sets the salons raking in millions apart from those just scraping by? It’s not just about amazing haircuts or trendy treatments. The real game-changer? Obsessing over every single touchpoint in your client’s journey.
Ever feel like your salon’s social media posts are getting lost in the digital void? We’ve all been there. But what if I told you there’s a trick to supercharging your online presence and turning those likes into actual clients?
In this episode, we’ll explore profitable salon event ideas that go beyond the ordinary. We’ll break down the essentials of planning and executing memorable events. Learn to set clear objectives, engage your community, offer genuine value, and market effectively.
Generic salon emails often go unnoticed, and we’ve all received marketing emails that feel more like spam than service.
But what if I told you there’s a way to make your salon’s email marketing so relevant and timely that your clients actually look forward to hearing from you?
Salon automation is changing the beauty industry in 2024. From smart scheduling to personalized marketing, it’s helping salons save time, reduce errors, and focus on their craft. Discover how automation can transform your salon and boost your business today.
Ever wonder why some salons have a never-ending stream of new clients? It’s not just their incredible haircuts or luxurious facials.
The real magic happens when their clients can’t stop talking about them. That’s right, we’re diving into the world of word-of-mouth marketing
Explore the untapped potential of salon swag and merchandise in enhancing your marketing approach. Learn to design and produce branded items that resonate with clients, generate additional income, and extend your salon’s influence.
Ahhhh yes, the captivating world of weird and wonderful marketing strategies that keep clients talking about you long after they’ve left your chair. By embracing your more unique qualities, you can create unforgettable marketing that sets you apart.
Are you feeling overwhelmed by the demands of social media marketing? There’s a powerful solution you might be overlooking: involving your entire team in content creation. This approach can transform your social media presence and significantly enhance your salon’s online brand.
Welcome to Marketing 100 where we talk about real, actionable strategies that have been tested and proven in the beauty industry. We’ll show you why customer reviews are your secret weapon and how to make collecting customer reviews so much easier.