The Best Salon Booking System Hack | Ep. 26
Discover the BEST salon booking system hack – express salon services that get more clients in the chair
Marketing 100
How to Create Salon Service Pages That Actually Book Appointments | Ep. 25
After working with hundreds of salon businesses, we’ve noticed one critical element missing from most salon websites: dedicated service pages. Learn how to create service pages that turn browsers into clients and help your salon stand out online.
The Simple Secret to Selling More Salon Retail Products | Ep. 24
What if the biggest untapped profit center in your salon isn’t your service menu – it’s sitting right on your shelves? While most salon owners chase higher service prices or longer hours, they’re missing out on retail sales that could double their profit margins with minimal time investment.
Building Salon Culture – The Secret Hidden in Ancient Grooming Rituals | Ep. 23
Ever wonder why some salons instantly feel different? It’s not just the decor or the services – it’s something deeper. Your salon culture is your most powerful marketing asset, backed by science and rooted in ancient human connection.
How to Start Selling Salon Retail Products Online | Ep. 22
Discover how to transform your salon business’ retail sales with expert tips for selling your salon retail products online
Seasonal Hair Salon Promotion Ideas for a Fully Booked Calendar | Ep. 21
Struggling to keep your salon busy year-round? Don’t miss our favorite seasonal hair salon promotion ideas. This guide shows you how to plan ahead, get creative, and make the most of every season.
Stop texting your salon clients. Do this instead | Ep. 20
Discover why using your personal phone for salon client texts can hurt your business. Learn how salon texting automations can improve client communication, set professional boundaries, and streamline your salon operations.
The Hidden Costs of DIY Salon Marketing: When to Outsource for Success | Ep. 19
Are you wearing too many hats in your salon business? From stylist to accountant to marketer, it’s a juggling act! But when it comes to marketing, DIY might be costing you more than you think. Dive into our latest video to discover when to roll up your sleeves and when to call in the experts
Salon Online Booking Software Finally Doesn’t Suck Anymore (Your Clients Will Love This) | Ep. 18
Is your salon losing clients while you sleep? Discover why outdated booking systems are costing you money and how modern online scheduling can revolutionize your business. Learn the secrets to seamless client bookings, increased revenue, and why 99% of millennials prefer self-service scheduling.
Why Salon Loyalty Programs Are Dead (And What Actually Works) | Ep. 17
Your loyalty program is costing you money and annoying your clients.
In this episode, I will shatter everything you thought you knew about keeping salon clients coming back. Forget points and free haircuts – I’ll show you what actually works to build lasting relationships that drive real growth.
Salon Waiting Area Ideas that POP: Pop-ups and Partnerships | Ep. 16
What if I told you the most overlooked space in your salon could be your biggest moneymaker? Today, we’re unlocking the profit potential of your waiting area through clever pop-up partnerships. Get ready to transform dead time into dollars!
Mastering Salon Rebooking – How a ‘Never Look Ugly’ Promise Increased Loyalty | Ep. 15
Ever wonder why some salons are always bustling while others struggle to fill chairs? The answer might be simpler than you think. Dive into the world of rebooking and discover how a Swedish salon’s unique “Never Look Ugly” promise is revolutionizing client loyalty.
How to get more clients as a hairstylist with Apple Maps | Ep. 14
Today, we’re diving into a marketing strategy that’s flying under the radar for far too many businesses. Buckle up, because we’re about to explore how Apple Maps can be your secret weapon for attracting more clients and boosting your bottom line.
Salon Promo Ideas That Are Killing Your Profits | Ep. 13
Are salon discounts secretly sabotaging your profits? Discover why slashing prices might be doing more harm than good, and learn smarter strategies to attract loyal clients without devaluing your services.
3 Best Salon Video Marketing Tips to Skyrocket Your Social Media | Ep. 12
Want to know why your salon’s social media isn’t blowing up? Spoiler: It’s probably your videos. But don’t sweat it – we’ve got the inside scoop from a pro videographer that’ll change everything. Three simple hacks, zero fancy equipment needed.
Mastering Salon Photography for Social Media Success | Ep. 11
Did you know that Instagram posts with faces get 38% more likes? As a salon pro, your cuts and colors are flawless, but is your social media game just as sharp? In this guide, we’ll reveal how you can transform your salon’s online presence with pro-level photography tips.
The Million Dollar Salon Secret: Mastering the Client Journey | Ep. 10
What sets the salons raking in millions apart from those just scraping by? It’s not just about amazing haircuts or trendy treatments. The real game-changer? Obsessing over every single touchpoint in your client’s journey.
You Don’t Own Your Salon Social Media. Here’s Why! | Ep. 09
Ever feel like your salon’s social media posts are getting lost in the digital void? We’ve all been there. But what if I told you there’s a trick to supercharging your online presence and turning those likes into actual clients?
Innovative Salon Event Ideas & Strategies That Actually Make You Money | Ep. 08
In this episode, we’ll explore profitable salon event ideas that go beyond the ordinary. We’ll break down the essentials of planning and executing memorable events. Learn to set clear objectives, engage your community, offer genuine value, and market effectively.
The Secret to Salon Email Marketing is Personalization | Ep. 07
Generic salon emails often go unnoticed, and we’ve all received marketing emails that feel more like spam than service.
But what if I told you there’s a way to make your salon’s email marketing so relevant and timely that your clients actually look forward to hearing from you?