We’re kicking off an exciting new series that’s packed with 100 practical, easy-to-implement marketing ideas to help you grow your salon business.
Welcome to Marketing 100.
And trust me, these aren’t your run-of-the-mill tips – we’re talking about real, actionable strategies that have been tested and proven in the beauty industry.
In this video, we’ll show you why customer reviews are your secret weapon, how to use their potential to grow your business, and how to make collecting customer reviews so much easier.
Hit play for the short…
…or watch the full video of episode 1 of our Marketing 100 series.
How Client Reviews Drive Salon Success
Want to know the single most powerful marketing tool at your disposal? It’s sitting right in your salon chair! Your satisfied clients are your best brand ambassadors, and their reviews can work wonders for your business. Here’s why:
- Reviews boost your visibility in search engines
- Reviews also provide social proof to potential clients
- Positive reviews build trust and credibility in your brand
But, most businesses aren’t maximizing this opportunity. Are you?
6 Strategies to Maximize Client Reviews for Salon Growth
- Make it a habit: Train your team to ask for reviews from happy clients. It’s not pushy – it’s smart business.
- Keep it simple: Have a direct link to your Google review page ready to share. Pro tip: Store it on your team’s phones for easy access.
- Automate the process: Use your booking software (we love Mangomint!) to send automated review requests post-appointment.
- Get creative: Print a QR code on your receipts or run a fun team competition to boost review collection.
- Consider review management platforms: Tools like BirdEye can take your review game to the next level.
- Respond to reviews: Did you know that 88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use a business that doesn’t respond to reviews? (BrightLocal) Be sure to thank positive reviewers and professionally address any concerns in negative reviews. Making a bad experience right shows you are willing to do what it takes to ensure your clients are taken care of.
Actionable Steps to Boost Your Salon’s Review Strategy
1. Start today: Ask each happy client you serve tomorrow to leave a review. Make it easy for them by creating a scannable QR code that takes them to your Google review page.
2. Get your team on board: Share your strategy in your next staff meeting.
3. Set a goal: Aim for a specific number of new reviews this month. Businesses with more than 200 reviews generate 2.5x the revenue of the average business (Source).
With a strong review strategy, your booking system could overflow with new client requests. Those little golden stars next to your business name make a bigger difference than you might think.
When someone sees hundreds of positive reviews for a business, It only takes a few moments to convince them to book. That’s the real, tangible power of using client feedback effectively: removing doubt and building anticipation.
↓ Pin it for Later ↓
Compelling Statistics on the Impact of Client Reviews
Still not convinced? Check out these eye-opening statistics:
- 3.3 is the minimum star rating of a business consumers would even consider engaging with (Qualtrics)
- A one-star increase in Yelp rating leads to a 5-9% increase in revenue (Harvard Business School)
- These numbers speak volumes about the power of reviews in driving business growth. But here’s the real shocker: Only 28% of local businesses prioritize review collection (BrightLocal). That means you have a huge opportunity to get ahead of the competition!
Are you ready to supercharge your salon’s marketing? This is just the beginning. Stay tuned for 99 more salon marketing tips in this series.
The Salon Business provides expert salon and spa marketing advice for business growth. Subscribe to our YouTube channel for brand new episodes of Marketing 100 every week.
