Why did you start your salon business?
You envisioned something special when you embarked on this tough but rewarding journey.
But what fuels your fire and keeps you going? Day after day, week after week.
What is your mission?
All successful salon owners I meet have a clear vision of what they want to achieve with their salon. They also know how to run their business to achieve that vision.
They know their mission.
Do you know yours?
This article is part of my step-by-step guide to creating a solid business plan for your salon. I strongly recommend that you read that guide after you finish today’s article.
I’ll show you how to articulate your mission statement in this article. You’ll also learn from a list of mission statements from other salons. This is a critical exercise that can change the course of your business forever.
But first. Let’s cover some basics.
What is a Mission Statement?
A mission statement summarizes a salon’s purpose, goal, and method of achieving that purpose. A good mission statement should capture the unique essence of your salon’s existence.
It’s a key component of your salon’s business plan and guides all your business decisions.
Vision Statement vs. Mission Statement
A mission statement defines its objectives and approach to reaching those objectives. A vision statement describes the salon’s desired future position. The vision and mission statements are often combined to describe the salon’s purpose and values.
Learn more about your mission and your vision in my video below:
Why Do You Need a Mission Statement?
Your mission statement sets the direction of your business. It should be the north star you look at when making all decisions for your salon.
But it’s not enough if you’re the only one who knows your mission statement. You must share it with everyone working with you and for you. By doing this, they will also understand why they are doing their work and where they are heading.
And this makes all the difference.
Motivates your Salon Team
Sharing your mission is the best way to motivate your salon team.
And it’s also the best way to ensure that all, big or small, decisions that are being made by your team every day are aligned with the direction you want your salon to go in.
If you manage a team in your salon, I strongly recommend you read my article on how to motivate your salon staff, which also covers how to inspire your team with your mission statement.
Informs your Salon Strategy
Your salon mission statement also helps shape your salon strategy.
Instead of copying what other competing salons are doing, you can look at your mission to inspire the development and expansion of your strategy.
Help Attract New Clients to Your Salon
Your mission statement helps unite your salon team and makes you more attractive to clients. People increasingly turn to brands (and salons) that stand for something and are on a mission to change or improve the world in some way.
This is why you shouldn’t be shy to share your salon’s mission statement on your website, as part of your biography, or on your social media profiles.
Let’s Get Inspired by a List of Salon Mission Statement Examples
It’s a good idea to examine what other successful salons are doing. I’ve summarized a list of mission statements below for you to review.
The list contains examples from hair, beauty, nail, tanning, and spas. Some are long, and some are short. Some are distinct and unique, while others are more generic.
This list is only for inspiration. Don’t just copy one below. Write your mission statement that reflects why your salon exists. And only you know that.
1. Lucinda’s Hair & Beauty Salon
Hair & Beauty Salon Description
Located at Twin Park’s Centre, Lucinda’s Hair & Beauty salon provides you a range of highly trendy hair cuts and styling, makeup, hair coloring, waxing services, spray tanning and facials. It was established in the year 2005 and has a team of highly skilled and experienced stylists.
Hair & Beauty Salon Mission Statement
Our mission at Lucinda’s Hair & Beauty is to provide a friendly, personalized service through a team of highly skilled and creative professionals. Teamwork is our most valuable asset which ensures our clients are always number one, and we strive to exceed your expectations.
Lucinda’s Hair & Beauty Salon
Tingalpa, Audtralia
2. Salon U – Hair & Beauty Salon
Hair & Beauty Salon Description
We strive to reach beyond the roots (of hair), and into the refinement and healing of one’s core self.
Hair & Beauty Salon Mission Statement
Salon U is an award-winning salon, established in the year 2002 and known for high-quality beauty, hair, and spa services.
The Roose Parlour & Spa
Homewood, Alabama
3. The Roose Parlour & Spa – Hair Salon & Spa
Hair Salon & Spa Description
Established in the year 2009, The Roose Parlour & Spa is a popular salon in Downtown Phoenix. From haircut, styling to color and other hair treatments, and spa services, the salon offers numerous services for its clients.
Hair Salon & Spa Mission Statement
We celebrate women and men in their real, most raw, authentic brilliance, who believe in themselves and are ready to step into the look they love. We employ hair products with some of the most natural and rich ingredients because we believe you should never expect less.
The Roose Parlour & Spa
Phoenix, Arizona
4. Ramirez Tran – Hair Salon
Hair Salon Description
Found in the year 2013, Ramirez Tran is a luxury salon started by Celebrity Colorist Johnny Ramirez and Celebrity Stylist Anh Co Tran. With a team of most sought after stylists and colorists, the salon is known for its exceptional quality services.
Hair Salon Mission Statement
We aim to offer customized haircut and color correction to strike the perfect balance of looks that are enduring, yet original.
Ramirez Tran
Beverly Hills, California
5. Cinta – Hair & Beauty Salon
Hair & Beauty Salon Description
Whether you want to get a simple, classic hair cut or you want to get a personalized look from the stylists, Cinta salon is for you. They offer a range of services starting from hair styling, hair coloring, makeup, eyelash extensions to skincare, bronzing, hair removal and barbering.
Hair Salon Mission Statement
Inner Beauty is your job. We do the rest.
Cinta
San Francisco, California
6. Nine Zero One Salon – Hair Salon
Hair Salon Description
This premier salon is located in Los Angeles. The salon promises to offer a contemporary atmosphere for all its clients. From hair styling and cutting to blow dry and hair coloring, you can choose from these services offered by Nine Zero One Salon.
Hair Salon Mission Statement
We believe people go to salons to look a certain way. People go to Nine Zero One to feel a certain way.
Nine Zero One Salon
Los Angeles, California
7. MI Hair Lounge – Hair Salon
Hair Salon Description
If you are looking for high-quality skin and hair care, then MI Hair Lounge is the place for you. This salon offers a range of great services and hairstylists here also provide recommendations so that you can get the best-recommended hairstyles suiting your personality.
Hair Salon Mission Statement
We want to settle on a style that you want and suits the image of yourself you want to have.
MI Hair Lounge
Los Angeles, California
8. Illusions Color Spa – Hair Salon
Hair Salon Description
Illusions Color Salon Spa is located in St. Louis, MO zone since the year 1995. The salon is known to offer high-quality services ranging from hairstyles, dimensional hair shading, to updos, expansions, and fixing. Some of the other spa services offered by Illusions Color Spa include eyelashes, waxing, facials, rub, pedicures, and nail trims.
Hair Salon Mission Statement
We offer high-quality hair and spa services to make your day!
Illusions Color Spa
St Louis, Missouri
9. Fringe Hair Salon
Hair Salon Description
One of the striking features about the Fringe Hair Salon is its expert people and staff. The highly experienced and skilled hairstylists help you to get the best haircut and hairstyle, personalized and suiting your required demands. The salon is highly specialized in offering comprehensive hair care ranging from hair color, haircut, bridal, treatments, up-dos, and foiling. They aim at offering these services using the best techniques and products making your hair look awesome.
Hair Salon Mission Statement
High-end hair care without the high-end attitude.
Fringe Hair Salon
Toronto, Ontario
10. Paris Parker Salon & Spa – Hair, Beauty, and Nail Salon
Hair Salon Description
The salon is spread across eight locations – New Orleans, Lakeside Mall, Mandeville and Hammond, the Central Business District, Perkins Rowe and Jefferson in Baton Rogue. Some of the services offered at the Paris Parker Salon and Spa include hair extensions, hair coloring, haircut and styling, nails, spa, waxing, lash, and brow.
Hair Salon Mission Statement
We aim at elevating our guests inside and out. Be your best self, live your best life.
Paris Parker Salon & Spa
11. Soft Images – Hair & Beauty Salon
Hair Salon Description
Situated in Frederick, Maryland, Soft Images Salon provides a comprehensive and complete range of beauty and hair services. You can also find beauty products to buy.
Hair Salon Mission Statement
“We hold ourselves accountable for exceeding our clients’ high expectations and recognize every client as our ultimate focus. We believe the actions of one, have the power to change the world. We work hard to please our customers. The payoff is, that it brings us as much pleasure as it does our satisfied customers.”
Soft Images Salon
Frederick, Maryland
12. The Right Salon – Hair Salon
Hair Salon Description
Situated in two locations – Ladera Ranch and Orange County, California, the Right Hair Salon is popularly known for makeup and hairstyles. A famous place for celebs, the salon offers a range of services including hair extensions, highlights, and colors, precision haircuts, smoothing and hair straightening treatments, perms, and many other services.
Hair Salon Mission Statement
As soon as you walk through the doors at The Right Hair Salon you will feel right at home.
The Right Salon
Ladera Ranch, California
13. Rocket City Styles – Hair, Beauty & Nail Salon
Hair Salon Description
Rocket City Styles salon is an exclusive salon offering hair and nail services. Located in Madison, AL, the salon provides many beauty and hair services that include hair extension, hairdressing and styling, and nail art. Some of the other services offered by Rocket City Sales are blow-drying, hair shampooing and conditioning, hair styling and coloring.
Hair Salon Mission Statement
To serve customers with integrity by being loyal to them, the company and ourselves. To give superior customer service consistently with happy relentless attitude while standing within an affordable budget for families.
Rocket City Styles
Madison, Alabama
14. Attitudes Hair Salons East Cobb
Hair Salon Description
Established in the year 1999, Attitudes Hair Salons is situated in Marietta, Georgia. The salon provides a whole range of hair and beauty services. Ranging from stylish haircuts, hair styling, highlighting, coloring, to treatments for scalp and many more services.
Hair Salon Mission Statement
We realize that your hair is your signature and that you must feel great about it every day. The success of our business has been, and will always be, based on paying attention to the details – the many details that ensure quality.
Attitudes Hair Salons East Cobb
Marietta, Georgia
15. Zeba Hair Salon
Hair Salon Description
Zeba Hair Salon is a premium hair salon located in Marietta, Georgia. The highly skilled team of hairstylists and experts offer high-quality services. Offering cutting-edge hair styling and treatments, you are sure to get a complete customized look suiting your needs and personality. You can also get a personalized recommendation and consultation that will fit your style.
Hair Salon Mission Statement
Together as a team, we strive to achieve excellence and constantly improve our artistry to enrich and nourish our client’s experience.
Zeba Hair Salon
Marietta, Georgia
16. Van Michael East Cobb – Hair Salon
Hair Salon Description
Van Michael salons offer a range of top-end hairstyling that is inspired by trends all across the globe. Right from precision haircuts to coloring, waxing services to bridal and makeup services, you can find every hair and makeup service here.
Hair Salon Mission Statement
To build a salon that would offer the finest services available for hair in the world.
Van Michael East Cobb
Marietta, Georgia
17. L Salon & Color Group – Hair & Beauty Salon
Hair Salon Description
L Salon & Color Group was started in 1991 and provides a range of skin and hair care services in San Mateo, California.
Hair Salon Mission Statement
Our mission is not only to create a beautiful appearance but to nurture the spirit and relax the body and mind. Our goal is a lift and to challenge current industry standards. To accomplish our mission we offer a wide range of services and gift packages in which our clients have a chance to explore wonderful new dimensions.
L Salon & Color Group
San Mateo, California
18. Alice Woodrum Salon – Hair & Beauty Salon
Hair Salon Description
A team of top-trained experts and hairstylists who have been in the industry for a while, Alice Woodrum Salon offers a range of high-quality services ranging from hair coloring, hair styling, and makeup and waxing.
Hair Salon Mission Statement
To make your life better through hair.
Alice Woodrum Salon
Stow, Ohio
19. Bangz Park Avenue Salon – Hair Salon
Hair Salon Description
Started in the year 1983, the Bangz Park Avenue salon is popular in Florida. You can find a range of services here – from hair styling to cuts, coloring to perming and more.
Hair Salon Mission Statement
At Bangz, we love what we do and we love who we do it with—and for. We’re full of gratitude for every person who walks through our door, and we see it as the privilege of a lifetime to make our guests feel good about themselves.
Bangz Park Avenue Salon
Winter Park, Florida
20. DeWight Anderson Hair Salon
Hair Salon Description
From trending hairstyles and haircuts to shaves, mustache and beard trimming and hair coloring, coloring, DeWight Anderson Hair Salon offers a range of services to suit your specific needs.
Hair Salon Mission Statement
Each of our clients must walk out of the salon with amazing hair.
DeWight Anderson Hair Salon
Indianapolis, Indiana
21. Hare’s Hair Salon
Hair Salon Description
If you’re looking for stylish haircuts, styling and hair treatments, Hare’s Hair Salon is the right place to be. Located in Brisbane, Australia, the salon also sells hair and skin care products, and hair accessories.
Hair Salon Mission Statement
Our mission is to be innovative and motivated in the pursuit of excellence and embrace the challenges of change in the hair industry. To strive for perfection in Hare’s hair training programs, so that our hair stylists can contribute to the hair industry for the benefit of clientele.
Hare’s Hair Salon
Brisbane City, Australia
22. Arra Hair Salon and Spa
Hair Salon Description
Situated in Chagrin Falls, Ohio, the Arra Hair Salon & Spa is a popular salon offering various services including hair removal, makeup and spa, foot and hand treatments
Hair Salon Mission Statement
We share a mission of helping our clients to be as beautiful on the outside as they are inward. We have a 40 year legacy of service and tradition that we continue to joyfully honor.
Arra Hair Salon & Spa
Chagrin Falls, Ohio
23. Pradas Glow – Tanning & Beauty Salon
Tanning Salon Description
Pradas Glow offers spray tan services from a deep dark tan to light glow. The technique consists of camouflage to the contouring of the full body.
Tanning Salon Mission Statement
Pradas Glow want to make women feel beautiful – it’s empowering. Confidence allows you to take on adventures you never thought you could or would.
Pradas Glow
Tanning Salon Description
24. Sugared and Bronzed – Tanning & Beauty Salon
Beauty Salon Description
From flawless tanning services to providing sugaring, you can find every specialized service here.
Beauty Salon Mission Statement
We pride ourselves on the fact that we only focus on sugaring and airbrush tanning, all day every day! Our aestheticians and technicians are all trained in house to ensure you leave with smooth skin and flawless tan, no matter the location, sugarista, or sprayer you visit.
Sugared and Bronzed
Beverly Hills, California
25. Valet Tan – Tanning Salon
Tanning Salon Description
Valet Tans is a popular tanning salon; most celebs such as Romee Strijd and Stella Maxwell are regular clients. If you too are looking for exclusive spray tanning experience, this is the place!
Tanning Salon Mission Statement
Valet Tan’s mission is to give clients an experience that is unforgettable. A transformative time that reveal the natural bronze color that your body brings to light.
Valet Tan
Florida, Miami
26. Hush Hush Tan – Tanning Salon
Tanning Salon Description
Looking for a healthy skin glow? Hush Hush Tan is the right place for you. We use organic botanical formulas.
Tanning Salon Mission Statement
We strive to bring clients a healthier and safer method of achieving sun-kissed golden skin year-round. We provide clients with a naturally flawless glow that matches an individual’s skin tone with just one visit.
Hush Hush Tan
27. Hortus Nail Works – Nail & Beauty Salon
Nail Salon Description
From hand and feet nail art to sugaring services, you can find an amazing range of services here.
Nail Salon Mission Statement
Our goal is to deliver beauty and healing benefits to you from the treatments we provide. Skincare products used in our services are thoughtfully handcrafted, in small batches, using the highest quality ingredients.
Hortus Nail Works
New York City
28. Paint Bucket Nails – Nail Salon
Nail Salon Description
This nail salon is a relaxing space offering a range of nail art options and services.
Nail Salon Mission Statement
We’re more than just manicures. We’re in the business of recognizing our clients’ achievements and rewarding them with the simple act of feeling good.
Paint Bucket Nails
Brooklyn, NY
Conclusion
Your salon mission statement is much more than just pretty words.
It’s the guide star for all your business decisions and unites your team for a common reason.
If you’re starting a new salon, I strongly recommend you read my step-by-step guide for how to open a salon. In this guide, I cover everything you need to know, including how to create a salon business plan.
Your mission statement is a vital component of your salon business plan and the future of your salon.
So take the time now to get it right.
