Ever feel like your salon’s social media posts are getting lost in the digital void?
We’ve all been there. But what if I told you there’s a trick to supercharging your online presence and turning those likes into actual clients?
Play the short…
…or watch the full video of episode 9 of our Marketing 100 series.
Your Website as Your Digital Salon Hub
We’re all guilty of getting caught up trying to feed the social media doomscroll. Instagram reels, TikTok challenges, stories – it’s a never-ending cycle of content creation. But here’s the question:
Sure you’re posting to your socials, but what are you doing with your website?
If you’re like many salon owners I’ve worked with, your website might be collecting digital dust.
Or worse, you might not even have one (gasp!). But trust me, in 2024, your salon website is more crucial than ever. It’s where you plant your roots in the digital landscape.
Here’s why:
You’re the boss: Unlike social media platforms, you have complete control over your website. There are no algorithm changes or sudden policy updates.
SEO superpower: When you post content on your website, search engines take notice. That means potential clients searching for “best balayage in [your city]” are more likely to find you. And it’s not just text – your images can show up in search results too, giving you even more visibility.
Brand central: Your website is the hub of your online presence. It’s where clients get the full picture of your salon’s services, expertise, and vibe.
Content ownership: When you post on social media, you’re essentially renting space. On your website, you own the real estate. This means your content lives on, regardless of changes to social media platforms.
The Cross-Platform Content Strategy for Salons
Now, I’m not saying ditch social media – far from it! The key is to create a synergy between your social channels and your website.
Here’s how:
- Create once, post everywhere: That stunning balayage transformation you just shared on Instagram? Make it a blog post on your website too.
- Embed and conquer: Embed your social media posts directly on your website. It’s like digital cross-pollination, and search engines love it.
- Link it up: Always include a link to your website in your social media bios and posts. Make it easy for people to find out more about you and your business.
- Blog about it: Turn your most popular social media content into detailed blog posts. This gives you more space to showcase your expertise and improves your SEO.
Multi-Channel Approach Benefits for Salon Marketing
Still not convinced? Let’s look at some hard facts:
- Website impact: A massive 92% of customers look at websites when choosing a business (Source). For salons, this means your website could be the deciding factor in whether a potential client books an appointment or not.
- Social media reach: In 2024, internet users worldwide spend an average of 2 hours and 23 minutes daily on social media (Statista). That’s a huge opportunity to capture attention and draw them in.
- SEO benefits: Research by Ahrefs shows that 68% of online experiences begin with a search engine. By optimizing your website content, you’re tapping into a massive pool of potential clients actively looking for services like yours.
The Benefits of a Content Strategy
By implementing this cross-platform approach, you’re setting yourself up for:
- Increased visibility: Your content works harder, appearing in both social feeds and search results.
- Stronger brand presence: A cohesive online strategy builds trust and recognition.
- Long-term success: Unlike fleeting social posts, website content has staying power and continues to rank highly in search results.
Your Salon’s New Content Creation Strategy Starts Right Here
Here’s your three-step plan to get your new content plan started:
- Audit your website: Is your site up-to-date? User-friendly? If not, it’s time for a refresh. Don’t be afraid to spend a little cash on it – Your website is your digital home – make it welcoming.
- Plan your content: Create a content calendar that includes both social media and website posts. Think of each piece of content as a seed you’re planting in your digital garden.
- Start cross-posting: Create a corresponding website piece for every popular social media post. Companies that blog receive 97% more links to their websites (HubSpot). This not only boosts your SEO but ensures your content lives in a space you control.
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Building a solid online presence takes time, but the results are worth it. Your future clients are searching – make sure they find you on the platforms you own and control.
Next, watch Salon Social Media Marketing is a Team Sport.
And stay tuned for 91 more tips in our Marketing 100 series.
P.S. Don’t forget to subscribe to our YouTube channel to catch new episodes of Marketing 100 every week! Your future self (and your booming business) will thank you.
