Considering Square Appointments for your next salon and spa software but looking for better and cheaper alternatives?
You’ve come to the right place. We’ve got you covered.
Today, we’ll take a look at Square Appointments and its best alternatives so you can make your decision without all the FOMO.
Square Appointments, a subsidiary of the financial services giant Square, Inc., has changed the game for many with its user-friendly interface and seamless integrations designed to support appointment-based businesses.
Square has carved a respectable niche among solo salon business owners and small teams, especially with its enticing offer of a free basic plan for individuals running their businesses single-handedly.
If you’re a budget-conscious business owner running a solo business or operating with a small team, Square Appointments is an attractively priced and well-appointed software suite with many of the modern necessities: integrated payments and online booking, client data management capabilities, and even fully-integrated payroll.
The platform has recently enhanced its offerings with Square Go, a powerful marketplace app that helps salons attract new clients and simplifies the rebooking process. However, the modular nature of Square’s ecosystem means you may need to juggle multiple apps to access all features, which can become time-consuming.
But there are a handful of reasons I might not recommend Square for your business in particular.
We had a lot to say about Square in our full review, so if you want the full details of our experience testing it out, check that article out.
But for the sake of today’s look at the best alternatives to Square, I’ll share the areas where competitors one-up this modern salon management software and where Square Appointments shines.
There are good reasons why you may want to consider the handful of alternatives I’ll share with you today. I’ll summarize some of the most important ones and give an overview of each alternative below.
Let’s dive in!
Why Consider Square Appointments Alternatives?
Some of the reasons you may want to choose an alternative to Square are:
- Complex multi-app ecosystem: While Square offers extensive features, they’re spread across multiple apps. This modular approach can make daily operations more time-consuming and complex than all-in-one solutions.
- Limited customization options: Square’s online booking interface and notification systems offer basic customization, which may not meet the needs of businesses wanting a fully branded experience.
- Growing team costs: Though excellent for solopreneurs, Square’s pricing can escalate quickly for larger teams, especially when adding marketing tools, advanced reporting, and client messaging features.
- Geographic restrictions: Square Appointments is only available in select countries, limiting its accessibility for international businesses.
- Closed ecosystem approach: Square requires you to use their payment processing and integrated tools, limiting your ability to work with preferred third-party solutions.
As with any system, there are pros and cons. Let’s dive into my top recommended Square Appointments alternatives and see how they stack up.
Square Appointments Alternatives
We’ll start with a quick summary of my recommended Square alternatives. Following this, I’ll dive into each one in a bit more depth.
Mangomint
Read my detailed Square Appointments vs. Mangomint comparison
Who is it for
The highest-rated software for salons & spas. Designed for businesses with a team who want the best design experience, smart automations, and the flexibility to integrate with other systems.
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
$245 per month
Supported countries
U.S. and Canada
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
GlossGenius
Read my detailed GlossGenius vs. Square Appointments comparison
Who is it for
For independent professionals who want to start accepting payments and get appointment scheduling, a website and marketing up fast without compromising on the experience of their brand
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
$48 per month
Supported countries
U.S.
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Fresha
Read my detailed Square Appointments vs. Fresha comparison
Who is it for
For the independent professional or business on a budget that want to avoid subscription fees and a big technical learning curve.
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
$80 per month
Supported countries
Available in 22 languages in over 120 countries worldwide
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Booker
Read my detailed Square Appointements vs. Booker comparison
Who is it for
For the new and growing business with funds to spare that needs integrated marketing tools and must have a first-party online marketplace to drive new client acquisition.
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
$470 per month
Supported countries
Available almost worldwide
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Vagaro
Read my detailed Vagaro vs. Square Appointments comparison
Who is it for
For cost conscious solopreneurs or smaller teams who are looking for an all-in-one software, with a lot of features, to support their salon, spa, or fitness business.
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
$120 per month
Supported countries
U.S., Canada, Australia, and the UK
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Alternative #1: Mangomint | The Highest Rated Sofware for Salons and Spas
While Square Appointments excels for independent professionals, Mangomint stands out as the most sophisticated and well-designed platform for established salons and growing teams. Its recent enhancements in automated workflows and client communication have set new standards for efficiency in salon management.
Mangomint is purpose-built for salons and spas with teams, offering deeper, more advanced features designed for collaborative environments and clever innovations on classic features to make your day-to-day more efficient.
Mangomint is the fastest and most well-designed platform currently available on the market.
The platform’s newest feature, Automated Flows, creates sophisticated client communication sequences based on appointment history and preferences, while their Express Booking feature streamlines the phone booking process. These smart automations significantly reduce administrative time while creating more personalized client experiences.
With their vastly expanded feature set, the company has innovated on core feature offerings while continuing to uphold its core tenets of reliability and exceptional customer support.
Mangomint and Square are two of the very few salon and spa booking and management platforms to offer fully integrated first-party payroll processing.
Mangomint even one-ups Square Appointments at its own game when it comes to client data management, incorporating all touchpoints with each client (every email, text, picture, appointment, and transaction) into a convenient timeline that lives right in the client profile.
Mangomint At a Glance
Overall score
Mangomint represents a new generation of salon software that’s reimagining what these tools should feel like in 2025, consistently earning the highest user satisfaction ratings in the United States & Canada.
The platform has recently expanded its feature set to include sophisticated marketing automation, integrated payroll processing, and enhanced client communication tools while maintaining its core focus on user experience and design excellence.
Every little detail of this software has been designed to perfection – making it incredibly intuitive and easy to use. It also offers intelligent automations that reduces time spent managing your appointments and business operations.
Mangomint’s vision is to make salon software invisible—so smart and easy to use that it essentially disappears into your day-to-day operations. Their recent addition of Automated Flows for personalized marketing and enhanced integrated forms with image markup capabilities demonstrates this commitment to seamless operation. This focus on user experience, combined with their comprehensive feature set, is why they remain my #1 recommendation in 2025.
Pros and Cons
- Modern, easy-to-use, interface
- Smart automations that help cut down on time spent managing business operations
- Open data ownership and no contracts (you’re not locked into anything)
- Can integrate with any other platform that allow for integrations
- Highest-rated customer service on the market
- Not for solopreneurs. Only teams.
- Higher entry-level price than most other salon & spa software
- Only available in the United States & Canada
Alternative #2: GlossGenius | The Easy-to-Use Alternative for Independent Professionals
If you’re a solo business owner who cares about aesthetics and ease of use, you’re going to want to consider GlossGenius. Their mobile-first approach and stellar app design are top notch in terms of mobile functionality and user experience.
Since GlossGenius is a mobile-focused salon software, you can handle the majority of business functions directly in the mobile app, but the flipside of this is that you have fewer features overall in comparison to Square.
To be fair, both salon software suites are more than adequate for the average solopreneur, and both offer integrated payroll support for owners with small teams.
GlossGenius offers a more streamlined experience than Square’s multi-app approach, consolidating all features into a single, beautifully designed app. The platform now includes enhanced marketing capabilities with email and SMS campaigns, review management, and social media templates to help grow your client base.
However, some limitations exist, particularly in website customization. You can’t set up a custom domain name or embed just the booking widget into an existing website. For businesses that need extensive website customization, this might be a drawback.
GlossGenius doesn’t have a free option like Square does, but it is very modestly priced compared to the rest of the spa and salon software market, so both offer great value for money.
GlossGenius At a Glance
Overall score
GlossGenius is an all-in-one appointment, payment, and marketing app for salon and spa professionals in the USA.
It offers rich support for independent professionals. Teams can also use the app but it’s primarily designed for solopreneurs.
Here you manage your total business out of an easy-to-use, beautifully designed, mobile app.
In my opinion, it’s the design and premium beauty experience that GlossGenius delivers that makes this tool truly unique. You can even adapt the design of their credit card reader to fit your brand.
Pros and Cons
- Interface design that signals beauty (and not tech)
- Intuitive features that are easy-to-use
- Professional looking website in just a few clicks
- Integrated payments with beautiful hardware
- Affordable and transparent flat fee pricing
- Limited flexibility (you need to follow pre-defined standards)
- Can only be managed via app (only calendar can be accessed in web browser)
- No booking widget to integrate on existing website (need to link to your GlossGenius website)
Alternative #3: Fresha | The Subscription-Free Salon Software and Marketplace
In a lot of ways, Fresha and Square are very alike.
Both apps have a no-upfront-cost option for solo salon owners and smaller teams, and both offer limited customization options within their ecosystem.
Fresha is the more “locked down” software out of the two. It offers very little customization or integration capability. You can customize and integrate more with Square, even if it’s limited. But it is also for this exact reason that these two systems are so easy to use and look good right out of the box.
Fresha has one major advantage over Square though, and that’s its client marketplace. However, there’s an important consideration when using Fresha’s marketplace: make sure to import your existing client database first. Otherwise, you might end up paying their 20% marketplace commission when your regular clients find and book you through Fresha. The marketplace can be a powerful tool for attracting new clients, but proper setup is crucial to avoid unnecessary fees.
This is an online destination where clients can browse businesses using Fresha. This massive online marketplace allows you to list and market your business to potential customers looking for your services. Just keep in mind that the more businesses in your area that use Fresha, the steeper the competition gets.
Fresha At a Glance
Overall score
Fresha (formerly known as Shedul) is the only subscription-free software for salons and spas with no trial period and no limits on usage. Fresha is headquartered in London, UK, but is available in 120 countries.
The strengths of Fresha lie in the ease of use, the subscription-free plan, and the continuous development of the platform.
It’s important to note that subscription-free is not the same as free. You’re paying for each transaction, and when new clients find you on the Fresha marketplace.
Pros and Cons
- Free subscription for unlimited staff. Only usage-based pricing.
- User-friendly and easy to learn
- Available in many countries and languages
- Limited options to customize the appearance (default designs look good, though)
- Clients are required to create a Fresha account to book
- Online booking cannot be integrated with your website (need to link out to your Fresha page)
- Limited support for integration with other platforms. You’re locked into using the Fresha tools.
Alternative #4: Booker | The Most Established Salon Software With the Best New Client Marketplace
Like Fresha, Booker is a salon and spa management software and a marketplace. In fact, it shares the same marketplace as its sister software, Mindbody.
Whereas Square Appointments serves a large range of appointment-based businesses, Booker is tailor-made for spas and salons specifically and offers purpose-built features for those businesses.
Booker streamlines scheduling, payment collection, and marketing campaigns. The platform does come with monthly subscription fees but enables robust business management capabilities. Of the two apps, Booker offers greater complexity and customization for established salons looking to scale operations.
That’s not to say it’s all roses.
The Booker apps on desktop and mobile feel outdated compared to Square and other newer software options on the market. The menu system can also feel clunky and bog down simple processes and settings.
Booker wins out for built-in marketing and advanced team management needs. But Square Appointments puts up a good fight with more flexible integrations with the Square eco-system.
Then there’s price. Booker is considerably more expensive than Square at every payment tier. For businesses on a budget, Square offers a much more attractive option. For larger and growing businesses, however, Booker’s large feature set and tailor-made features might make more sense.
Booker At a Glance
Overall score
Booker by Mindbody, is a subscription-based salon and spa software that has existed in some form since 2007. Booker is headquartered in San Luis Obispo CA, and is available nearly worldwide.
Booker’s strengths lie in its new client acquisition opportunities and integrated marketing capabilities.
While Booker’s lowest-tier plans are relatively affordable compared to the competition, they lack many of the noteworthy features that make Booker an attractive option, putting them somewhere in the middle of the pack when it comes to price-to-feature comparisons.
The integration with Mindbody Explore Marketplace remains a key draw for Booker, offering exposure to a wide audience of potential clients.
Pros and Cons
- Straightforward pricing
- Enhanced new client acquisition opportunities through MindBody Explore marketplace
- Integrated email marketing suite (on higher-tier plans)
- No free trial
- Must commit to a minimum 12-month contract before ever using the software
- US-based customer support only available to Ultimate and Ultimate Plus plans (outsourced on Starter and Accelerate plans)
Alternative #5: Vagaro | The Feature-rich and Affordable Salon Software
Vagaro needs to be mentioned in the alternative comparison conversation. It is rich in features and has an established client marketplace that Square simply does not offer.
Vagaro takes what might be called a “kitchen sink” approach to salon software, packing an impressive array of features into an affordable platform. Recent updates have introduced AI-powered tools for crafting professional service descriptions and marketing content, while enhanced inventory management now supports product variants.
The client acquisition opportunities offered by the marketplace are highly valuable, especially if your area is not overly saturated by other businesses competing with you on the platform.
Vagaro competes strongly with Square when it comes to payroll, featuring an all-in-one integrated payroll processing feature that allows you to pay your staff and cut checks via their partnership with Gusto.
Square, however, feels more robust, loads faster, and looks better. The quality of some of the features is also higher than Vagaro – like the fully-fledged online store and website builder you get for free from Square. This is lightyears ahead of the website builder from Vagaro.
Vagaro does come in at a higher average price point than Square, but I do feel Vagaro’s pricing model is more transparent. It’s frankly a bit hard to understand precisely what you’ll pay with Square, as many factors impact the final cost.
Vagaro At a Glance
Overall score
Vagaro, headquartered in the US, is one of the most popular salon software options. It is a complete system for salons, spas, barbershops, health, and fitness businesses.
It’s one of the most feature-rich platforms on the market and comes with POS, online appointment scheduling, email/SMS marketing, credit card processing, subscription payments, video streaming, website builder, eCommerce, payroll, hardware, and advanced business reporting just to name a few. Vagaro has introduced AI-powered tools aimed at simplifying operations for salon owners. These updates include features for automating reminders, email campaigns, and creating service descriptions.
Despite the large amount of built-in features, it’s one of the cheapest platforms on the market. So if you want to spend as little as possible for as much as possible, Vagaro could be the right platform for you.
Pros and Cons
- Rich in features
- Affordable price
- Client marketplace that could help you attract more new clients
- Integrations with other software (QuickBook, Xerox, Facebook, Zoom)
- Pages could load faster, and you may find some glitches as you use it
- Clients need to create a Vagaro account when booking, which some find annoying
- There is a slight learning curve in the beginning, as a lot of features
Choosing the Best Square Appointments Alternative
I hope this list was helpful in determining if any of these Square alternatives are a better fit for you.
If it’s top-notch customer support and life-hack-level innovative features you’re looking for, Mangomint offers the best features and support for businesses with more than a couple of stylists or estheticians.
If you run a new or growing salon or spa, are on a budget, and want access to a large client marketplace, Vagaro is a great choice, but you should also highly consider Fresha.
If you’re looking for a great low-monthly-cost choice as a solopreneur or small team, GlossGenius is likely your best option.
If you run a chain or franchise business and need support for multiple locations with complex management needs, consider Booker for its tailor-made management and marketing tools.
Still unsure which software is the best for you? That’s OK! We’ve reviewed a whole bunch more.
Check out our list of the best salon software in 2025 right now and see how each competitor stacks up in our in-depth comparisons!
