Vagaro vs. Boulevard – Which salon and spa software is best for you?
In this comparison, I’ll give you all the information you need to make an informed decision between Vagaro and Boulevard.
While most salon and spa owners have probably heard of Vagaro, many might not be too familiar with Boulevard.
Vagaro is located in Dublin, California, and was started in 2009 to sway businesses away from traditional pen-and-paper booking with an affordable salon and spa software solution. Vagaro has come a long way since its founding, integrating a whole tool chest of features and a massive client marketplace over the last decade and a half.
Boulevard, founded in 2016 in Los Angeles, is a much smaller company and a fresher face in the salon and spa software world that has grown rapidly, serving over 2,000 customers.
Vagaro targets cost-conscious solopreneurs or small teams, while Boulevard is marketed as a premium, luxury software for businesses focused on design and client experience.
Summarizing the Vagaro vs. Boulevard comparison isn’t easy, but it feels like a choice between “value” and “polish.”
Vagaro is known for its strong client marketplace and extensive features. Its low price and included tools make it attractive for solopreneurs and small salon and spa teams.
Boulevard offers sophistication and modern convenience through a clean UI design that reflects its luxury brand positioning. The feature set is tailored to high-end salons, spas, med spas, barbershops, and wellness businesses seeking a premium experience for their clients and themselves.
As of 2025, Vagaro and Boulevard differentiate themselves by emphasizing their strengths. Vagaro has enhanced its features with AI-powered marketing tools and expanded inventory management, offering greater value for small to mid-sized salons. In contrast, Boulevard excels with its Front Desk View calendar and client communication tools, providing a refined experience for its high-end clientele.
Vagaro is available in the US, Canada, UK, and Australia. Boulevard is currently only available in the US.
To help you find the best salon software for you, let’s examine these two platforms more closely.
Here is a breakdown of everything you will learn in this post:
Vagaro vs Boulevard
Let's kick off with an overview of the two platforms we're diving into today.
Vagaro
Boulevard
Overall score
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Average price
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
Who is it for
Ease of use
Customer Service
Countries
U.S., Canada, Australia, and the UK
U.S.
Key features
- A client marketplace where they can browse and find your business
- Very comprehensive marketing suite.
- Vagaro branded POS hardware
- Support for classes (as also used by fitness businesses)
- Easy-to-use interface
- Excellent online booking
- Integrated email marketing suite
- Highly detailed custom reports [on Premiere and above]
A Double-Click on Each System: Vagaro vs. Boulevard
Let’s cover what these systems are and the pros and cons of each.
Vagaro At a Glance
Overall score
Vagaro, headquartered in the US, is one of the most popular salon software options. It is a complete system for salons, spas, barbershops, health, and fitness businesses.
It’s one of the most feature-rich platforms on the market and comes with POS, online appointment scheduling, email/SMS marketing, credit card processing, subscription payments, video streaming, website builder, eCommerce, payroll, hardware, and advanced business reporting just to name a few. Vagaro has introduced AI-powered tools aimed at simplifying operations for salon owners. These updates include features for automating reminders, email campaigns, and creating service descriptions.
Despite the large amount of built-in features, it’s one of the cheapest platforms on the market. So if you want to spend as little as possible for as much as possible, Vagaro could be the right platform for you.
Pros and Cons
- Rich in features
- Affordable price
- Client marketplace that could help you attract more new clients
- Integrations with other software (QuickBook, Xerox, Facebook, Zoom)
- Pages could load faster, and you may find some glitches as you use it
- Clients need to create a Vagaro account when booking, which some find annoying
- There is a slight learning curve in the beginning, as a lot of features
Boulevard At a Glance
Overall score
Boulevard is an up-and-coming cloud-based beauty and wellness software that offers a strong toolset of core features like appointment booking and POS, as well as advanced marketing features and two-way messaging.
It natively integrates with over a dozen apps, including Quickbooks, Instagram, Shopify, and more.
It is quite a pricey option, however, coming in at a starting price of $175 for the lowest-tier plan, which we (and Boulevard themselves) don’t recommend as it lacks some of Boulevard’s best reporting, marketing, and inventory features.
Boulevard offers a free trial, but they require a 12-month minimum contract to sign up, so make sure you are 100% sure about your choice before signing up.
Pros and Cons
- Client data that you can actually use to boost client retention and sales
- Can integrate with a large number of third party applications
- Precision Scheduling™ tech to fill the best gaps on the calendar first
- Well designed & easily-searchable help center
- High price-point across all plans
- Essentials plan lacks many of the best features Boulevard offers
- Boulevard Professional mobile app is buggy & has low ratings on iOS & Android
- Marketing suite can’t differentiate between bookings from emails vs other factors (you may end up paying more)
Vagaro vs. Boulevard: Strengths, Weaknesses, and Key Differences
What I really like about Vagaro, beyond its rich feature set and low price, is its client marketplace. The client acquisition opportunities offered by the marketplace are highly valuable, especially if your area is not overly saturated by other businesses competing with you on the platform.
Boulevard gives you access to your client data in a way that helps you directly impact your client retention and sales. You can create custom reports with your appointment and purchase data and send reminders and marketing communications to clients based on their preferences and visit frequency.
A downside for Vagaro is that while it offers many features, some users have noted that its interface can sometimes feel slower or less refined compared to premium competitors like Boulevard. Additionally, your clients need to create a Vagaro account to book online. Some may find this an annoying step they would prefer to avoid.
Boulevard also has its downsides. It has a high average price point and mixed mobile app ratings, with many users reporting a glitchy experience.
While Boulevard’s design and usability are strengths, the required 12-month contract can be a significant drawback for businesses unsure of their long-term commitment. Vagaro, on the other hand, maintains its appeal with its no-contract flexibility, allowing salon owners to adapt their subscription as their business evolves.
Vagaro vs Boulevard
Let's kick off with an overview of the two platforms we're diving into today.
Ease of use
Design
Customer service
Pricing
Calendar and appointment management
Online booking
Point of sale and check out
Client data
Client communication
Inventory management
Team Management
Payroll
Marketing support
3rd party integrations
Mobile and tablet apps
Which Software Has the Better Features?
Both apps are feature-rich and feature fantastic marketing suites, integrated payment processing, and custom POS hardware.
Vagaro offers capital lending as well, allowing salon and spa owners access to loans for their business directly through the platform and its capital partners.
Boulevard offers most of the same features that Vagaro does, but renditions of those features have a bit more polish across the board.
Boulevard definitely has some advantages, as well. The interface is very clean and easy to navigate, and Boulevard’s Front Desk View calendar feature makes seeing all your appointments at a glance really convenient. Boulevard also has a robust two-way messaging feature built-in.
However, Vagaro has leveraged its “kitchen sink” approach to emphasize affordability and breadth, introducing AI tools to simplify marketing and operational tasks. The AI-assisted email campaigns and content creation tools give Vagaro a distinct advantage in helping small businesses present themselves professionally without additional overhead.
Vagaro has the advantage over Boulevard when it comes to payroll, featuring an all-in-one integrated payroll processing feature that allows you to pay your staff and cut checks via their partnership with Gusto.
Boulevard offers payroll reports that can be manually exported, but the software cannot directly process payroll from start to finish like Vagaro can.
And, as I mentioned earlier, Vagaro features a client marketplace with millions of users – something that Boulevard currently does not have a competing feature for.
Boulevard compensates for this with its high-end user experience, offering detailed client insights and scheduling options that are ideal for salons prioritizing luxury service and personalization.
Feature Comparison
Vagaro offers more features than Boulevard. Let's see what those features are and where they differ.
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Vagaro
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Boulevard
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| Online Booking | Vagaro | Boulevard |
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Website booking widget Note Can you integrate the entire online booking experience directly into your website? |
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Branding control Note Can you customize the look and feel of the booking experience to fit your brand? |
Note Very limited: Change accent color but all else is Vagaro standard. |
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No-show protection Note Can you store credit card details and charge deposits to reinforce your cancellation policy? |
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Service customization Note Can clients adapt their service when they book, and can this change the price and duration of the booked appointment? |
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Free from account creation Note Can clients book without having first to create an account with the software? |
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Integrated gift cards Note Can you sell digital gift cards as part of the booking process? |
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| Calendar and Appointment Management | ||
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Customize notification messages Note Can you change the text sent to your clients as part of appointment reminders and other messages? |
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Customize notification timings Note Can you change when reminders and other messages go out to your clients? |
Note Full customization not available. Options are limited to: 2 Days Before, 1 Day Before, and Same Day. |
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| Client waitlist management | ||
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Rooms and resource scheduling Note Can you manage equipment, rooms, and other resources required to complete a service? |
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Repeat appointments Note Can you schedule clients for recurring appointments? |
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Time block Note Can you block out time on your calendar? |
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Processing time Note Can you allow for double booking of service providers by accepting appointments during service processing time? |
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Duration and price by staff Note Can you adapt the price and time needed for a service based on who is performing the service? |
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Automated check-in Note Can clients check in to their appointments themselves? |
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| Point of Sale/ Check out | ||
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Tablet compatible Note Can you run the POS on any tablet or do you need special hardware? |
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Dedicated POS hardware Note Does the system provider offer hardware to improve the check out expereince? |
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Self check out Note Can clients check out from their appointment themselves? |
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Route payments to renters Note If you have booth renters in your business, can you route payments directly to them? |
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Cards on file Note Can you store credit card details and charge the customer later? |
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Integrated payments Note Does the software offer a first-party payment processing solution? |
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| Client Data & Communication | ||
| SMS Notification | ||
| Email Notificition | ||
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Dedicated business SMS number Note Do you get a business phone number that your messages and notifications are send from? |
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| Two way SMS communication | ||
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Forms Note Can you create intake forms, store SOAP notes, and have clients sign your forms? |
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Client notes Note Can you store notes about clients on their profile? |
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Client files and images Note Can you store files and image on in the client’s profile? |
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| Inventory and Product Types | ||
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Inventory tracking Note Will the system keep track of stock levels, notify you when it’s time to re-order? |
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Purchase orders Note Can the system create automatic purchase orders for you? |
Note Not available on Essentials plan. |
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| Retail | ||
| Memberships | ||
| Packages | ||
| Gift cards | ||
| Team Support & Payroll | ||
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Fully integrated payroll Note Can you run payroll and cut paychecks directly through the software? |
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3rd party payroll integration Note Does the software allow you integrate and share data with a 3rd party payroll solution (e.g. Gusto, ADP, Paychex, etc)? |
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| Payroll reports | ||
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Commission support Note Can you track and report on commission for service, retail, and other product types? |
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Multi-location support Note Does the system have specific support for businesses with multiple locations |
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Booth renter support Note Can the system help with rent collection, payments, and other booth renter management tasks. |
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| Marketing Support | ||
| Email marketing | ||
| SMS marketing | ||
| Website builder | ||
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Client marketplace Note Does it offer a platform where potential clients can browse businesses using the software? |
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Add-on offers Note Can you promote service add-ons/upsells as part of the online booking flow? |
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| Cloud & Mobile App Access | ||
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Full-featured mobile app Note Can you access all software features in the mobile app? |
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| Web browser | ||
| iPad | ||
| iPhone | ||
| Android | ||
Integration Options: Vagaro vs. Boulevard Explained
Both Vagaro and Boulevard integrate with third-party platforms. Boulevard also offers custom integrations on their Enterprise plan, whereas Vagaro does not offer custom integrations at this time.
Vagaro’s integrations include popular tools like Mailchimp for marketing and Quickbooks for accounting, which are helpful for small salon owners looking for easy-to-use add-ons. Boulevard goes a step further in its Enterprise plans by enabling bespoke integrations, making it a better fit for larger, enterprise-level businesses with complex needs.
Integrations
Both platforms offer integration support even though Boulevard is has the richest support out of the two.
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Vagaro
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Boulevard
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Custom integrations Note Does the platform allow you to create new integrations to support your business-specific needs? |
Note On Enterprise plan only. |
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Native integrations Note Built-in integrations that you can activate as needed |
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Vagaro vs. Boulevard Pricing Comparison
As you can see, Vagaro is a less expensive software option than Boulevard. Even at the lowest subscription tier, Boulevard is considerably more expensive than Vagaro, and offers considerably less features for the money.
Ensure you understand what you are getting before signing on the dotted line. Boulevard requires a minimum 12-month contract. Vagaro does not require a contract or additional fees to sign up, and they do not charge a fee to cancel your subscription.
When evaluating pricing, businesses should also consider the total cost of ownership, including add-ons. Vagaro’s affordable base price of $30/month makes it accessible, but additional tools and features can lead to higher monthly costs. Boulevard’s starting price of $175/month may deter smaller businesses, but the polished experience and premium features might justify the cost for upscale brands.
Vagaro still has one of the most cost-effective plans in the industry and wins this category, hands down. To see more affordable options, check out our top salon and spa software of 2025.
Vagaro vs Boulevard Pricing
Vagaro has a better price point and more features per dollar than Boulevard.
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Vagaro
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Boulevard
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| Average Price | ||
| Trial Options | ||
| Minimum contract length | ||
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Plans
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| Plans | ||
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Add-ons
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| Add-ons | ||
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Credit card fees
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| Credit card fees | ||
What Do Users Think of These Platforms?
Alright, now that you’ve read what I think about Vagaro and Boulevard, let’s see how salon and spa owners rate the two platforms.
User Reviews Compared
Let's compare scores for these systems on the major user review sites.
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Vagaro
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Boulevard
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What Alternatives Should You Consider?
Vagaro and Boulevard are both good options with their own benefits and quirks. If you are still unsure which salon or spa software to choose, I have two other suggestions for you.
Mangomint is the highest-rated software for salons and spas. If you have a team and you want the best customer service in the industry, I highly recommend you give them a try.
Booker has been around even longer than Vagaro and is made for new and growing businesses that need integrated marketing tools and want an even bigger new client marketplace than the one Vagaro offers.
Mangomint vs Booker
A quick comparison of these two Vagaro and Boulevard alternatives.
Mangomint
Booker
Overall score
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Average price
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
Who is it for
Ease of use
Customer Service
Countries
U.S. and Canada
Available almost worldwide
Key features
- Modern, intuitive, and easy to use
- Smart automations that help cut down on time spent managing business operations
- Open data ownership and no contracts (you’re not locked into anything)
- Can integrate with any other platform who allows for integrations
- Highest-rated customer service on the market
- Two-way messaging available (only on Ultimate and Ultimate Plus)
- AI chatbot feature to help with scheduling (only on Ultimate Plus)
- Integrated payments through MindBody Payments (US & Canada only)
- Mindbody Explore Marketplace listing included with all subscriptions
Conclusion
I hope this comparison was helpful in your search for the right salon and spa software for your business!
For more alternatives, please read my list of the best salon and spa software of 2025.
