I am sure you’ll agree with me when I say that the productivity of your salon business is crucial for your success.
Running a profitable salon is challenging unless you right-size the time you or your staff spend with your clients.
But how many clients does a hair stylist have a day?
I decided to find out.
How many clients does a hair stylist have a day? The average number of clients a hair stylist has a day is 12. Most stylists have somewhere between 6-20 clients per day but the right number of clients depends on several factors. Let’s have a look at what those are and what you can do about them.
Salon Staff Productivity
My recommendation is that your staff should be booked 80% of their time. If you go above that, it will become difficult for clients to find a time when booking. And lower than that is challenging to be profitable at.
Below is the appointment report that I pull from Mangomint. Here I can see the productivity level for each staff member.
When is 6-10 Clients Per Day Right?
Even as few as 6 clients per day can be the right amount of clients to see in a day. However, you will then need to be able to charge a premium price at each visit to make your salon profitable. A low number of clients per day fits salons that offer high price services that take longer to complete.
When Should You Consider Increasing Your Visits Up to 20 Per Day?
People have less and less time available today to take care of themselves. This is why we see a rise in new express services where salon clients complete their service quickly.
In fact, some new express salon concepts are built around that you get multiple services done at the same time to save the clients time. For example, you may get your nails done while you get your blow-dry service.
You may also have a clientele in your salon that is not able to pay for a higher price service and in this case, you can compensate for this by shortening the time of the service and instead accepting more appointments during the day.
How to Increase the Number of Salon Clients?
There are two things I’d focus on if you want to increase the number of clients in your business.
Your marketing strategy and your software support.
The salon software I use and recommend is Mangomint. It offers the best features to help streamline your business while it also allows you to integrate with your favorite marketing tools.
For marketing, there are many things you can do. In fact, I’ve consolidated my list of the best salon marketing ideas in 2023 here. I recommend you go through this list and pick one strategy from that list that you can implement in your business today.
How Often do Women Visit Hair Salons?
In 2017, women in the UK visited their beauty salon, on average, every 6.2 weeks for a haircut and every 6.6 weeks for a hair color service.
How Long Time Does a Hair Salon Visit Take?
The average time for a haircut is 35 minutes and a color service is 40 min. However, a hair color service can also go up to 120 minutes.