Mindbody vs. Zenoti: Which is the Best System?

Editorial note: We're committed to providing correct and up-to-date software reviews that help guide you to the solutions that best fits your needs. The Salon Business is a subsidiary of Mangomint (a salon and spa software we love). However, any opinions shared are solely based on our editors' first-hand experience using the tools we review. Learn more...

In the world of salon and spa management software, the battle of Zenoti vs. Mindbody represents two strong contenders vying for the same type of customer.

In this comprehensive comparison, I will provide you with all the necessary information to make an informed decision between Zenoti and Mindbody.

Zenoti, stepping onto the scene in 2010 as ManageMySpa, has rapidly become popular in the industry, serving over 25,000 businesses with a rich suite of features. Its strength lies in detailed reporting and comprehensive customer relationship management.

Mindbody has been around since 1998, known for its robust marketing and client acquisition tools. It caters to fitness and wellness businesses with specific needs like HIPAA compliance and those who host online classes.

Zenoti excels as the choice for business owners who prioritize exhaustive control and granular insights within their management platform.

On the flip side, Mindbody stands out for businesses aiming to expand their clientele, and focuses on services such as group classes and wellness sessions, offering specialized tools to support those goals through livestreaming and video-on-demand.

Read on for an in-depth analysis and comparison of both brands so you can determine which software is the best fit for you.

Zenoti vs Mindbody

Let's kick off with an overview of the two platforms we're diving into today.

Zenoti

Mindbody

Overall score

Note

The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.

3.6
3.3

Average price

Note

Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.

$350 per month
$450 per month

Who is it for

Business owners who want a highly-detail-oriented piece of salon and spa software that offers deep data insights and great reporting and who need in-depth reputation management tools to build their brand online.
Salon, spa, and wellness businesses that place a focus on engagement through digital channels — especially those who teach courses — and want to be able to monetize that content directly through their booking platform.

Ease of use

3.5
3.0

Customer Service

4.0
3.5

Countries

Available in nearly 50 countries worldwide

Available in 130 countries

Key features

  • Integrated email marketing suite
  • Two-way client messaging (via paid add-on feature: ezConnect)
  • Reputation management suite (via paid add-on feature: ezRepute)
  • Employee performance tracking (via paid add-on feature: ezPulse)
  • Two-way messaging available (only on Ultimate and Ultimate Plus)
  • AI chatbot feature to help with scheduling (only on Ultimate Plus)
  • Ability to create a custom branded app and sell classes online (additional costs apply)
  • Mindbody Explore Marketplace listing included with all subscriptions

A Double-Click on Each System

Let’s take a closer look at each platform and compare their offerings.

Zenoti At a Glance

Zenoti has existed in some form since 2010, when it was initially founded as ManageMySpa, officially becoming Zenoti in 2015.

Zenoti’s features build on the blueprint established by businesses like Booker and Mindbody, and expand the customizability and capability of those features with control over even the most minute details. The level of detail in data and reporting is a step ahead of some of the other big-name competitors in the industry, and its reputation management features are rather impressive.

That said, Zenoti also falls prey to some of the same mistakes that veteran salon software companies like Mindbody and Booker are still making.

Booker, Mindbody, and Zenoti all suffer from the uglies of bad, outdated user interface design, sporting plain, drab menu systems that tuck away important features in layers of nested menus and strip out crucial information (such as icon labels) you need to find the tools you need at a moment’s notice.

Likewise, Zenoti doesn’t list their fees online, hiding their monthly pricing behind a demo/sales call just as Mindbody does.

Pros and Cons

  • Can integrate with a large number of third-party applications via an open API
  • Integrated payments through Zenoti Payments
  • Custom reports
  • Help center and Zenoti University (training) available
  • No free trial
  • Pricing is not transparent + high starting cost (minimum $300)
  • Mobile app has low-to-mixed ratings
  • Requires a 12-month contract

Mindbody At a Glance

The company has been around in some capacity since 1998, when the company was initially founded as Hardbody Software, officially becoming Mindbody in 2001. Since then, Mindbody has exploded in popularity, raised hundreds of millions of dollars, and purchased several other companies, including Booker, Classpass, and FitMetrix. Mindbody is headquartered in San Luis Obispo CA, and is available nearly worldwide.

Mindbody’s strengths lie in its new client acquisition opportunities and integrated marketing and content monetization capabilities.

Just like its sister software, Booker, while Mindbody’s lower-tier plans are relatively affordable, they lack many of the noteworthy features that make Mindbody an attractive option, putting them somewhere in the middle of the pack when it comes to price-to-feature comparisons.

Pros and Cons

  • Enhanced new client acquisition opportunities through MindBody Marketplace
  • Integrated payments though MindBody Payments (US & Canada only)
  • Integrated email marketing suite (on Accelerate, Ultimate, and Ultimate Plus plans)
  • Ability to monetize educational classes and content
  • No free trial
  • Must commit to a minimum 12-month contract before ever using the software
  • Stateside customer support only available to Ultimate and Ultimate Plus plans
  • App interface and menus are clunky and outdated

How Do They Compare? Strengths and Weaknesses

When it comes to Zenoti and Mindbody, both platforms boast an impressive array of strengths, but they aren’t without their weaknesses either.

Zenoti, known for its comprehensive feature set, is for salon businesses that want to dive deep into analytics and leverage customer data for growth. Its expansive capabilities, however, come with a steeper starting price tag, which might deter those on the fence or with budget constraints.

Mindbody, a veteran in the space, competes with Zenoti on almost every feature. Zenoti has better reputation management capabilities and improved business insights through smart use of client data, but Mindbody offers more options for businesses that host classes online and boasts a massive online client marketplace.

Mindbody boasts a staggering number of bookings through its marketplace, underlining its capacity to drive significant business traffic.

However, users might find Mindbody’s interface to be somewhat outdated, especially when compared to newer, sleeker competitors; a fact that could be a turnoff for the aesthetically inclined or those who prioritize a modern user experience.

We found the same to be true of Zenoti’s user interface. Both software suites look and feel a bit stuck in the past, despite all the fancy features bolted onto each over the years.

Yet, despite these advantages, there’s no denying that the user experience—particularly on mobile—remains a critical area where both Zenoti and Mindbody have received poor reviews and could use further refinement, with users expressing a mix of frustration across both the Android and iOS versions for both software brands.

Zenoti vs Mindbody

Let's kick off with an overview of the two platforms we're diving into today.

Zenoti

Mindbody

Ease of use

3
3

Design

2
2

Customer service

4
3

Pricing

2
3

Calendar and appointment management

3
3

Online booking

4
4

Point of sale and check out

3
3

Client data

4
3

Client communication

4
4

Inventory management

4
3

Team Management

4
4

Payroll

3
4

Marketing support

5
5

3rd party integrations

4
4

Mobile and tablet apps

2
3

Let’s Talk Features

Both platforms come equipped with robust features like email marketing suites, advanced appointment scheduling, POS hardware, and more.

Standouts for Zenoti include impressive reputation management tools, in-depth data analytics, and employee performance tracking capabilities.

Mindbody’s higher-end Ultimate and Ultimate Plus plans unlock premium features like an AI-powered chatbot for scheduling assistance (something that Zenoti also offers as an add-on).

Both Zenoti and Mindbody provide strong suites of software tools to manage large or complex service businesses. Zenoti rates as more innovative and fully featured, but Mindbody makes up some ground through its wider app ecosystem integrations.

Features are broadly comparable across both platforms, but Zenoti edges our Mindbody with some truly novel reputation management and analytics features.

Zenoti vs Mindbody

Let's go through what the features are and where they differ.

Zenoti Mindbody
Online Booking Zenoti Mindbody
Website booking widget

Note

Can you integrate the entire online booking experience directly into your website?

Note

Available on all plans except Starter plan

Branding control

Note

Can you customize the look and feel of the booking experience to fit your brand?

Note

Available on all plans except Starter plan

No-show protection

Note

Can you store credit card details and charge deposits to reinforce your cancellation policy?

Service customization

Note

Can clients adapt their service when they book, and can this change the price and duration of the booked appointment?

Free from account creation

Note

Can clients book without having first to create an account with the software?

Integrated gift cards

Note

Can you sell digital gift cards as part of the booking process?

Calendar and Appointment Management
Customize notification messages

Note

Can you change the text sent to your clients as part of appointment reminders and other messages?

Customize notification timings

Note

Can you change when reminders and other messages go out to your clients?

Client waitlist management
Rooms and resource scheduling

Note

Can you manage equipment, rooms, and other resources required to complete a service?

Repeat appointments

Note

Can you schedule clients for recurring appointments?

Time block

Note

Can you block out time on your calendar?

Processing time

Note

Can you allow for double booking of service providers by accepting appointments during service processing time?

Duration and price by staff

Note

Can you adapt the price and time needed for a service based on who is performing the service?

Automated check-in

Note

Can clients check in to their appointments themselves?

Note

Not by default. Available through Zenoti Go add-on.

Point of Sale/ Check out
Tablet compatible

Note

Can you run the POS on any tablet or do you need special hardware?

Dedicated POS hardware

Note

Does the system provider offer hardware to improve the check out expereince?

Self check out

Note

Can clients check out from their appointment themselves?

Note

Not by default. Available through Zenoti Go add-on.

Route payments to renters

Note

If you have booth renters in your business, can you route payments directly to them?

Cards on file

Note

Can you store credit card details and charge the customer later?

Integrated payments

Note

Does the software offer a first-party payment processing solution?

Client Data & Communication
SMS Notification
Email Notificition
Dedicated business SMS number

Note

Do you get a business phone number that your messages and notifications are send from?

Note

Available through ezConnect premium add-on for an additional fee

Two way SMS communication

Note

Available through ezConnect premium add-on for an additional fee

Note

Included in Mindbody’s Ultimate software package. Optional add-on for lower-tier plans.

Forms

Note

Can you create intake forms, store SOAP notes, and have clients sign your forms?

Client notes

Note

Can you store notes about clients on their profile?

Client files and images

Note

Can you store files and image on in the client’s profile?

Note

Can upload files to forms, but not client profiles

Inventory and Product Types
Inventory tracking

Note

Will the system keep track of stock levels, notify you when it’s time to re-order?

Purchase orders

Note

Can the system create automatic purchase orders for you?

Retail
Memberships
Packages
Gift cards
Team Support & Payroll
Fully integrated payroll

Note

Can you run payroll and cut paychecks directly through the software?

3rd party payroll integration

Note

Does the software allow you integrate and share data with a 3rd party payroll solution (e.g. Gusto, ADP, Paychex, etc)?

Payroll reports
Commission support

Note

Can you track and report on commission for service, retail, and other product types?

Multi-location support

Note

Does the system have specific support for businesses with multiple locations

Booth renter support

Note

Can the system help with rent collection, payments, and other booth renter management tasks.

Marketing Support
Email marketing
SMS marketing
Website builder
Client marketplace

Note

Does it offer a platform where potential clients can browse businesses using the software?

Add-on offers

Note

Can you promote service add-ons/upsells as part of the online booking flow?

Cloud & Mobile App Access
Full-featured mobile app

Note

Can you access all software features in the mobile app?

Web browser
iPad
iPhone
Android

Integrating with Other Platforms for Additional Features

Both Zenoti and Mindbody enable integration with third-party platforms to augment capabilities, but they take different approaches.

Mindbody is the clear leader when it comes to sheer integration volume thanks to over 20 years of establishing partnerships. The platform offers over 150 direct integrations through its interface alongside expanded options through its open API.

Zenoti has over 60 direct integrations but relies more heavily on API connections for additional functions.

So, for plug-and-play simplicity with the most popular apps, Mindbody is hard to beat. However, Zenoti provides great customization for niche use cases through its open API at the cost of some developer effort.

Zenoti vs Mindbody

These platforms both offer exceptional integration capabilties.

Zenoti Mindbody
Custom integrations

Note

Does the platform allow you to create new integrations to support your business-specific needs?

Native integrations

Note

Built-in integrations that you can activate as needed

  • Quickbooks
  • Xero
  • Smartkart
  • Wisely
  • Gantner
  • Gympass
  • ADP
  • ActiveCampaign
  • Equifax
  • Groupon
  • Paychex
  • Vish
  • iCal
  • Google Calendar

Full list available in the Mindbody Partner Store.

Pricing

Mindbody follows a more traditional software pricing model with clear monthly subscription tiers and included feature sets. Plans scale from affordable entry-level options lacking their most robust capabilities up to premium packages with every bell and AI-powered whistle.

Zenoti doesn’t disclose standard monthly fees on their site. Pricing is customized based on your business needs, and you must take a sales call with their team to get pricing information. As a potential salon customer, Zenoti offered me an entry-level package price of over $300 – considerably higher than Mindbody’s lowest tier.

If low cost is important to you, then you may be better off with one of the more affordable alternatives on my list of the best salon and spa software right now.

Zenoti vs Mindbody Pricing

Mindbody's plans start at a much lower price than Zenoti's.

Zenoti Mindbody
Average Price
$350 per month
$450 per month
Trial Options
No free trial
No free trial
Minimum contract length
12 months
12 months
Plans

Zenoti doesn’t offer transparent pricing information on their website. These are the “recommended packages” they offered us as a potential salon client:

“Recommended Option #1” – $350 (per month, per location)

  • “Salon Core Package”
  • ezConnect (two-way SMS feature)
  • 7500 marketing emails
  • 1000 marketing texts

“Recommended Option #2” – $450 (per month, per location)

  • Everything in Option #1, plus
  • “Marketing Plus Package”
  • Custom-branded client-facing mobile app
  • ezRepute (review management feature)

“Recommended Option #3” – $500 (per month, per location)

  • Option #1, plus
  • Smartbot (AI powered chatbot feature)
  • Starter: entry-level plan – $129 per month
  • Accelerate: mid-tier plan – $269 per month
  • Ultimate: most popular plan – $429 per month
  • Ultimate Plus: premium plan – $549 per month
Plans

Zenoti doesn’t offer transparent pricing information on their website. These are the “recommended packages” they offered us as a potential salon client:

“Recommended Option #1” – $350 (per month, per location)

  • “Salon Core Package”
  • ezConnect (two-way SMS feature)
  • 7500 marketing emails
  • 1000 marketing texts

“Recommended Option #2” – $450 (per month, per location)

  • Everything in Option #1, plus
  • “Marketing Plus Package”
  • Custom-branded client-facing mobile app
  • ezRepute (review management feature)

“Recommended Option #3” – $500 (per month, per location)

  • Option #1, plus
  • Smartbot (AI powered chatbot feature)
  • Starter: entry-level plan – $129 per month
  • Accelerate: mid-tier plan – $269 per month
  • Ultimate: most popular plan – $429 per month
  • Ultimate Plus: premium plan – $549 per month
Add-ons
  • ezConnect – In-App Two-Way Text Messaging: $29 – $169 per month per location
  • ezRepute – Reputation Management Suite: $189 per month per location
  • Smart Bot (Web / IVR): $150 – $400 per month per location
  • ezPulse – Employee Performance Tracking Suite: $49 per month per location
  • Credits (Email & SMS Marketing Campaigns): $180 – $1500
  • Branded mobile app
  • Messenger[ai]
  • FitMetrix
  • Branded web tools
  • Video on Demand
  • Live Stream
  • Insights
Add-ons
  • ezConnect – In-App Two-Way Text Messaging: $29 – $169 per month per location
  • ezRepute – Reputation Management Suite: $189 per month per location
  • Smart Bot (Web / IVR): $150 – $400 per month per location
  • ezPulse – Employee Performance Tracking Suite: $49 per month per location
  • Credits (Email & SMS Marketing Campaigns): $180 – $1500
  • Branded mobile app
  • Messenger[ai]
  • FitMetrix
  • Branded web tools
  • Video on Demand
  • Live Stream
  • Insights
Credit card fees

Credit card processing rates through Zenoti Payments:

  • Card Present
    • All cards except Amex: 2.45% + 10c
    • Amex:  2.95% + 10c
  • Card Not Present
    • All cards except Amex: 2.95% + 10c
    • Amex:  3.25% + $0.10

Credit card processing rates through Mindbody Payments:

  • US:
    • In-person – Card-present (CP): 2.75% per transaction
    • Online or on-file: Card-not-present (CNP): 3.5% + .15 USD per transaction
  • Canada:
    • In-person – Card-present (CP): 2.39% + .10 CAD per transaction
    • Online or on-file: Card-not-present (CNP): 2.89% + .25 CAD per transaction
Credit card fees

Credit card processing rates through Zenoti Payments:

  • Card Present
    • All cards except Amex: 2.45% + 10c
    • Amex:  2.95% + 10c
  • Card Not Present
    • All cards except Amex: 2.95% + 10c
    • Amex:  3.25% + $0.10

Credit card processing rates through Mindbody Payments:

  • US:
    • In-person – Card-present (CP): 2.75% per transaction
    • Online or on-file: Card-not-present (CNP): 3.5% + .15 USD per transaction
  • Canada:
    • In-person – Card-present (CP): 2.39% + .10 CAD per transaction
    • Online or on-file: Card-not-present (CNP): 2.89% + .25 CAD per transaction

What Do Users Think of These Platforms?

To read more about our experience testing these software suites, we invite you to explore our comprehensive reviews of Zenoti and Mindbody.

However, if you’re interested in what everyday business customers have to say, take a look at the user review scores and platforms below.

Zenoti vs Mindbody

Let's compare scores for these systems on the major user review sites.

Zenoti Mindbody
4.4
4.0
4.2
3.6
2.6
4.6
1.4
4.3

What Alternatives Should You Consider?

If you’re still unsure if either is the right fit, consider the platforms below.

Mangomint is the highest-rated software for salons and spas. If you have a team and you want the best customer service in the industry, I highly recommend you give them a try.

Square Appointments is a popular alternative for smaller businesses, serving independent professionals on a budget with a suite of must-have features.

Mangomint vs Square Appointments

A quick comparison of the two Zenoti and Mindbody alternatives.

Mangomint

Square Appointments

Overall score

Note

The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.

4.9
4.0

Average price

Note

Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.

$245 per month
$45 per month

Who is it for

The highest-rated software for salons & spas. Designed for businesses with a team who want the best design experience, smart automations, and the flexibility to integrate with other systems.
For solopreneurs or small teams in any type of local service business (salon, spa, fitness, repair, cleaning, and professional services) who want access to Square's broad range of products.

Ease of use

5
4

Customer Service

5
3

Countries

U.S. and Canada

U.S., Canada, Australia, Japan, the UK, Ireland, France and Spain.

Key features

  • Modern, intuitive, and easy to use
  • Smart automations that help cut down on time spent managing business operations
  • Open data ownership and no contracts (you’re not locked into anything)
  • Can integrate with any other platform who allows for integrations
  • Highest-rated customer service on the market
  • Large amount of native integrations with other apps
  • Comprehensive, easy-to-use, marketing tools
  • Best looking POS hardware on the market
  • Free, sophisticated, website builder and online store

Conclusion

I hope this comparison was helpful in your search for the right salon and spa software for your business!

For more alternatives, please read my list of the best salon and spa software of 2024.

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