We hear how more and more people are spending more and more money on beauty salon services. It must be the best time ever to run a hair salon business.
But are hair salons profitable? And what are the beauty salon margins today?
I decided to find out.
Summary: The average salon makes $19,100 in profit every year. The average salon profit margin is 8.2% which is above the general business average of 7.7% and is improving year on year. Salon profit margin ranges from 2% to 17% depending on how well the salon is managed.
In this article, I’ll explain the concepts of salon revenue and profit and how you can influence them.
However, if you’re looking for ideas for salon business growth, I’d recommend you go through my list of salon marketing ideas you can implement today as well as my list of recommended tools to grow your salon business.
What is the Average Hair Salon Revenue?
The average hair salon revenue is $245,000 (Source). The total annual salon revenue in the US is $63 billion, spread out across 257,000 salons and barbershops.
Salon revenue is the total amount of sales made by the salon. This includes both sales incurred from salon services as well as retail products.
You cannot run a profitable salon without good top-line revenue (i.e. sales). Improving sales in your salon should always be your first objective when trying to improve your profit as this is how you build a long-term, healthy, and sustainable business.
This does not mean you should only focus on selling more services and products, there are other ways that you can improve your salon’s profitability. Let’s look at what those are.
What is the Profit Margin in a Salon Business?
The average salon’s profit margin is 8.2%, which enables the average salon to generate about $19,100 in annual profit.
The profit margin is the amount of money left after you deduct all the costs associated with your business. Let’s say your salon generates $100,000 in sales every year and has a profit margin of 10%.
This would mean you are spending $90’000 (i.e. 90% of your revenue) every year on paying salaries, rent, cost for products, insurance, marketing, education, etc.
How Can You Improve Your Profit Margin?
You can improve your salon’s profit margin in more ways than just selling more products and services. You can increase your prices, sell more of your expensive products/services, or reduce your costs. Let’s go into detail on these three levers to growing your salon profit.
Do You Have The Right Salon Service Pricing?
You can improve your profit by increasing the prices of your services. Assuming your costs are already covered within your service price, every $ you increase your service price will go straight to your profit.
Thus, you must spend sufficient time to understand what you can charge for your services without starting to lose clients.
In my experience, many stylists are a bit too shy about increasing prices. It’s often not rational thoughts that are keeping salons from increasing their prices but irrational ideas that they do not think they can justify a higher price or that they worry about telling their loyal clients that the price is now higher.
So many salon managers are unfortunately leaving money on the table by simply not believing in themselves.
This does not mean you should go crazy here and take your prices up through the roof but you should certainly investigate if your prices are providing you with sufficient margin for a healthy business (often referred to as cost-based pricing).
You should also look at what your prices are vs. similar competing salons in your area or by testing new prices to see if clients are ready to pay the higher price (this is referred to as market-based pricing).
Ultimately your market-based pricing should be what guides the final price you set but you want to include a cost-based assessment as well. As a salon manager, in the end, what you are charging for is your time. So a good way of assessing cost is to take take the price you charge for each service and divide it by the time it takes to complete the service. This will give you a ratio that you can use to benchmark your services against each other to understand if you indeed have a too-low (or maybe too-high) price for a service.
Example
Let’s say you charge $40 for a haircut and that a hair cut service takes 30 minutes.
40/30= 1.34
If you charge $100 for a color service, with a color tube cost of $10, that takes 60 minutes, your cost ratio would be:
(100-10)/60 = 90/60 = 1.5
This example would tell you that you earn more profit from your color services than hair cutting service.
And to conclude the pricing section here is my video on how to set your salon prices:
How Many Expensive Products/Services do You Sell vs. Low-Cost Products/Services?
When you have visibility on the profitability of all your services, you can improve your overall profitability by simply promoting and focusing more on driving the higher profit offering.
As you do this, you should also consider your salon retail. Selling salon retail is a very good way of driving high-profit purchases fast and that comes on top of the money you incur with your salon services.
If you’re a salon owner looking to sell your products online, consider using Shopify. It’s an excellent choice due to its simple drag-and-drop functionality and affordability, with plans starting at just $5 USD/month.
With Shopify, you can build a website without needing any additional skills, and it offers customizable themes, a secure checkout, and the ability to accept payments.
To maximize your online presence, consider integrating Mangomint with Shopify. This will offer you seamless inventory syncing and advanced payment processing.
The integration between Mangomint and Shopify allows you to manage your day-to-day operations, such as appointment booking, client management, staff management, and payment processing, all tailored to the specific needs of your salon.
One of the most significant benefits of this integration is the ability to manage your inventory across all your sales channels. Any updates to your inventory in Mangomint will automatically reflect in your Shopify store and vice versa.
What is the Average Margin for Salon Retail?
The average margin for professional salon products is 50%. If you sell a high amount of retail, you can also negotiate even better terms with your supplier.
This is high compared to salon services as the time it takes you to sell retail is only a couple of minutes (compared to a salon service which takes 30-90 minutes).
However, the margin % on retail is not what’s most important. You should also consider the absolute cash you make on each product. Some products might have a lower % profit margin but if it is an expensive product, you’ll earn more absolute profit per product sold. It’s, therefore a good idea to also have a mix of more expensive items in your assortment. For example, if you run a hair salon, you could retail high-value styling equipment (like the salon equipment I recommend here) and make much more profit than your care and styling.
What Should be your Salon Retail Sales Percentage?
The average percentage of salon retail is 12% but high-profit salons typically have 15%-20% of their sales coming from retail. There are also salons that have up to 30%-40% of their sales coming from retail and then enjoy a very high overall salon profit margin.
Clearly, if you’re not yet sure about your retail strategy, this can be a big opportunity for you.
Do You Have Your Salon Costs Under Control?
Running your salon business comes with high fixed and variable costs. Fixed costs are those that will be the same every month independent of how many clients you have (e.g. location rent). Variable costs are costs that go up when your sales go up and down when your salons go down (e.g. product costs).
As a general principle, you want to keep your fixed costs low and rather have higher variable costs. The benefit of this is that you are exposed to less risk if you have a bad month in the salon as costs also go down when sales go down.
A big part of your cost is staff salary. On average, salon staff is about 48-55% of salon sales. On top of that, you have your rent, products, equipment, insurance, education, and marketing. These are all important expenses for a successful salon but you need to make sure you have good visibility on how much they are and you should regularly review your costs to understand if they are changing or if you have lower-cost options available to you now.
Get Your Salon Revenue Model Under Control
To get your salon revenue model under control, I strongly suggest that you invest in good salon software. A good salon software solution should help you with tracking the measures we’ve looked at above. If you don’t have good salon software today, I suggest you try out the salon software I recommend.
You can also learn more about the salon revenue model in my article: 7 Ultimate Ways to Grow Your Salon Business.
Related Questions
How Much do Hair Salon Owners Make?
Hair Salon Owners make $75,000 per year on average. Reported Hair Salon Owner salary ranges from $14,500 to $385,00 per year but most hair salon owners fall into the $70,000 to $175,000 annual salary range. The Salon Owner’s salary depends on location and how well-managed the salon is.
Learn more about how much salon owners make in my complete guide to salon owners and employee salaries here.
How Much Does it Cost to Start a Hair Salon?
The average cost for starting your own salon is $62,000 but it can vary from $2,000-$500,000 depending on the model you chose for your salon business.
For more details on how you can calculate the cost of starting your ideal salon, read my article on salon start-up costs.
I hope you found this article helpful. I would love to learn from you. What are you doing to improve your salon’s profit?
Other Sources
- Bureau of Labor Law: Barbers, Hairstylists, and Cosmetologists salary data
