Defining Your Salon Brand Strategy
Here you’ll find the resources you need when creating and defining your salon brand strategy and visual identify
Creating Your Salon Brand
Why You Need a Brand Strategy
Having a clear brand strategy is crucial for any business. Your brand is your promise to your customers. It communicates what your customer will get when they book a service in your salon or buy a product from you. But it is more than just your services and products, it also includes the feeling they will have when they visit your salon.
Your Brand Persona
You can think of your brand like a person. A person that has its personality and appearance that your clients will judge before they decided to do any business. Thus, you want this person to be the person that your clients will like, trust, and maybe even admire (if your are a luxury salon).
Your Brand Elements
Your brand logo is a central element of your brand but the brand is represented in many other ways: The design of your website, the choice of interior design in your salon, your Instagram profile, the paper thickness of your brochures, what your staff where, and I can go on.. Everything communicates your brand.
It is important that the brand elements work together and that they are communicated consistently. If you fail on this in one area, you will confuse your clients and over time lose the trust with your clients.
Let’s Start Working on Your Salon Brand
The below guides will take you through what you need to know to successfully create your salon brand.
I'm sure you'll agree with me when I say that having a good name for your hair salon is important. It's the first thing people hear when they learn about your salon. And, like it or not, it does tell a brief, but critical, first story about who you are. So you want to...
Determining your salon audience One of the biggest mistakes a salon manager can do is trying to appeal to everyone. Only when you know who your audience is will you be able to create a brand that truly resonates with them and you will also save time and money by...
A professional logo is crucial for the success of your beauty salon. Here we’ll share what you need to consider when creating your salon logo design.