Defining Your Salon Brand Strategy
Here you’ll find the resources you need when creating and defining your salon brand strategy and visual identify
Creating Your Salon Brand
Why You Need a Brand Strategy
Having a clear brand strategy is crucial for any business. Your brand is your promise to your customers. It communicates what your customer will get when they book a service in your salon or buy a product from you. But it is more than just your services and products, it also includes the feeling they will have when they visit your salon.
Your Brand Persona
You can think of your brand like a person. A person that has its personality and appearance that your clients will judge before they decided to do any business. Thus, you want this person to be the person that your clients will like, trust, and maybe even admire (if your are a luxury salon).
Your Brand Elements
Your brand logo is a central element of your brand but the brand is represented in many other ways: The design of your website, the choice of interior design in your salon, your Instagram profile, the paper thickness of your brochures, what your staff where, and I can go on.. Everything communicates your brand.
It is important that the brand elements work together and that they are communicated consistently. If you fail on this in one area, you will confuse your clients and over time lose the trust with your clients.
Let’s Start Working on Your Salon Brand
The below guides will take you through what you need to know to successfully create your salon brand.
- 4 Best Credit Card Processors for Salons & Spas (Mobile, Card Machine & POS)Are you looking for a payment processing solution for your salon or spa? If yes, then you have come to the right place. Credit card processing and having a merchant account are some of the most essential parts of running a successful salon or spa business. Not only can it help provide you with a
- 7 Salon Management & Leadership Tips to Motivate StaffLinks referenced in the video Download our free guide to building a thriving salon business Register for the free app to better communicate with your clients and team In this salon leadership training video, we’re covering the most important skill when managing a salon business or spa: Salon staff management and motivation. This is not
- 9 Best Salon Scheduling Software for Online Booking 2021Are you trying to figure out which salon scheduling software is best for your salon or spa business? Then you’ve landed in the right place. This is where I list the best salon booking software for online scheduling right now. I will focus on the online salon appointment software features in this article. Many systems
- 7 Best Spa & Salon POS Systems (2021 Software Update)Are you trying to find the right point of sale system for your salon or spa business? Then you’ve landed in the right place. You see, hair salons, nails salon, beauty salons, barbershops, and spas have specific requirements when it comes to POS software. Although salon POS hardware may look similar to other businesses (screen/
- 7 Best Salon Software 2021: The Ultimate GuidePicking the right salon software is crucial to the success of your salon business. But you know that. You’ve probably already research salon booking software alternatives at various salon software comparison and review websites. But you’re still equally confused. At least that’s how I felt when I first wanted to find the best salon software