Square Appointments vs. Mindbody – While both of these options might be in the running for your next salon or spa software, they couldn’t be more different.
Which will you choose? Well, that depends on your size and your budget.
In this comprehensive comparison, I will share with you all the details you need to choose between Square Appointments and Mindbody.
Square Appointments is a straightforward scheduling and payment platform from the well-known financial services company, Square Inc. It’s particularly attractive to independent professionals and small salons thanks to its free plan for single users.
Mindbody, on the other hand, is a heavyweight in the wellness software world, with a history that dates back to the late 1990s. It has grown significantly over the years, offering a broad range of features that cater to businesses in the health, fitness, and wellness realms, especially those that host classes and need to manage complex schedules.
Square Appointments keeps things simple, which can be a big plus for those who favor a no-fuss approach. Mindbody offers a more comprehensive set of tools that can help businesses attract new customers and keep them coming back but it does so at a price premium.
Here is a breakdown of everything you will learn in this post:
Square Appointments vs Mindbody
Let's kick off with an overview of the two platforms we're diving into today.
Square Appointments
Mindbody
Overall score
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Average price
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
Who is it for
Ease of use
Customer Service
Countries
U.S., Canada, Australia, Japan, the UK.
Available in 130 countries
Key features
- Large amount of native integrations with other apps
- Comprehensive, easy-to-use, marketing tools
- Best looking POS hardware on the market
- Free, sophisticated, website builder and online store
- Two-way messaging available (only on Ultimate and Ultimate Plus)
- AI chatbot feature to help with scheduling (only on Ultimate Plus)
- Ability to create a custom branded app and sell classes online (additional costs apply)
- Mindbody Explore Marketplace listing included with all subscriptions
A Double-Click on Each System
Let’s cover the basics of these systems and the pros and cons of each in this Square Appointments vs. Mindbody guide.
Square Appointments At a Glance
Overall score
Square Appointments is a cloud-based appointment scheduling software for salons, spas and really any other local service businesses.
It integrates with the full suite of local business solutions from Square which makes it one of the most complete business management solutions on the market.
At the same time, it is free for individuals and has therefore quickly become one of the most popular platforms for one-person businesses like beauty booth renters and individual professionals.
Pros and Cons
- Free for individuals
- Well-designed, easy to use, interface
- Integration with the full suite of Square applications for endless possibilities
- Robust core business management (inventory, reports, and client data)
- Limited flexibility when designing online booking page, booking widget, e-mails and other aspects that you may want to adapt
- It gets a bit expensive for the growing team that expands with more locations
Mindbody At a Glance
Overall score
The company has been around in some capacity since 1998, when the company was initially founded as Hardbody Software, officially becoming Mindbody in 2001. Since then, Mindbody has exploded in popularity, raised hundreds of millions of dollars, and purchased several other companies, including Booker, Classpass, and FitMetrix. Mindbody is headquartered in San Luis Obispo CA, and is available nearly worldwide.
Mindbody’s strengths lie in its new client acquisition opportunities and integrated marketing and content monetization capabilities.
Just like its sister software, Booker, while Mindbody’s lower-tier plans are relatively affordable, they lack many of the noteworthy features that make Mindbody an attractive option, putting them somewhere in the middle of the pack when it comes to price-to-feature comparisons.
Pros and Cons
- Enhanced new client acquisition opportunities through MindBody Marketplace
- Integrated payments though MindBody Payments (US & Canada only)
- Integrated email marketing suite (on Accelerate, Ultimate, and Ultimate Plus plans)
- Ability to monetize educational classes and content
- No free trial
- Must commit to a minimum 12-month contract before ever using the software
- Stateside customer support only available to Ultimate and Ultimate Plus plans
- App interface and menus are clunky and outdated
How Do They Compare? Strengths and Weaknesses
Square Appointments offers a user-friendly experience with essential tools for managing inventory, reports, and client information. It’s an ideal choice for small businesses or individuals due to its free plan for single users and its compatibility across various devices, including a free app.
However, when it comes to customization and design options, Square Appointments falls a bit short, in my opinion.
Mindbody, with its broad global reach and extensive feature set, is well-suited for larger businesses or those that offer classes and need advanced scheduling options. Despite its interface being less modern and potentially more complex to navigate, it handles all the basic functions a salon needs and provides a robust client marketplace that can help attract new clients and significantly boost bookings.
In terms of growth, Mindbody is more accommodating to larger teams and offers advanced marketing tools, though at a higher price point. Square Appointments is more cost-effective for smaller operations but can become pricey as you add more staff and require more features.
Square Appointments vs Mindbody
Let's kick off with an overview of the two platforms we're diving into today.
Ease of use
Design
Customer service
Pricing
Calendar and appointment management
Online booking
Point of sale and check out
Client data
Client communication
Inventory management
Team Management
Payroll
Marketing support
3rd party integrations
Mobile and tablet apps
Let’s Talk Features
Square Appointments and Mindbody both offer a robust set of features for salon business management, but they each have different focal points that cater to specific needs.
With Square Appointments, business owners get a user-friendly interface that covers the essentials such as scheduling, payments, and client management. While its features are comprehensive, customization is not its strong suit, so businesses looking to heavily brand their booking experiences might find it a bit limiting.
On the plus side, Square’s platform allows for integrations with a variety of other apps, which can enhance its functionality considerably. Likewise, Mindbody also allows for a ton of direct integrations via its Partner Store.
Mindbody stands out with its broad feature set, particularly with its premium subscriptions that include advanced tools like two-way messaging and an AI chatbot for scheduling. It also boasts a massive client marketplace, which is a significant asset for attracting new customers.
However, unlike Square Appointments, Mindbody does not have an integrated payroll feature, although it does offer integration with external payroll processors.
Square Appointments vs Mindbody
Mindbody offers more features than Square Appointments, but Square has better Payroll features.
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Square Appointments
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Mindbody
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| Online Booking | Square Appointments | Mindbody |
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Website booking widget Note Can you integrate the entire online booking experience directly into your website? |
Note Available on all plans except Starter plan |
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Branding control Note Can you customize the look and feel of the booking experience to fit your brand? |
Note Available on all plans except Starter plan |
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No-show protection Note Can you store credit card details and charge deposits to reinforce your cancellation policy? |
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Service customization Note Can clients adapt their service when they book, and can this change the price and duration of the booked appointment? |
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Free from account creation Note Can clients book without having first to create an account with the software? |
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Integrated gift cards Note Can you sell digital gift cards as part of the booking process? |
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| Calendar and Appointment Management | ||
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Customize notification messages Note Can you change the text sent to your clients as part of appointment reminders and other messages? |
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Customize notification timings Note Can you change when reminders and other messages go out to your clients? |
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| Client waitlist management | ||
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Rooms and resource scheduling Note Can you manage equipment, rooms, and other resources required to complete a service? |
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Repeat appointments Note Can you schedule clients for recurring appointments? |
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Time block Note Can you block out time on your calendar? |
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Processing time Note Can you allow for double booking of service providers by accepting appointments during service processing time? |
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Duration and price by staff Note Can you adapt the price and time needed for a service based on who is performing the service? |
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Automated check-in Note Can clients check in to their appointments themselves? |
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| Point of Sale/ Check out | ||
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Tablet compatible Note Can you run the POS on any tablet or do you need special hardware? |
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Dedicated POS hardware Note Does the system provider offer hardware to improve the check out expereince? |
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Self check out Note Can clients check out from their appointment themselves? |
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Route payments to renters Note If you have booth renters in your business, can you route payments directly to them? |
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Cards on file Note Can you store credit card details and charge the customer later? |
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Integrated payments Note Does the software offer a first-party payment processing solution? |
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| Client Data & Communication | ||
| SMS Notification | ||
| Email Notificition | ||
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Dedicated business SMS number Note Do you get a business phone number that your messages and notifications are send from? |
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| Two way SMS communication |
Note Clients can confirm appointments by replying to SMS |
Note Included in Mindbody’s Ultimate software package. Optional add-on for lower-tier plans. |
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Forms Note Can you create intake forms, store SOAP notes, and have clients sign your forms? |
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Client notes Note Can you store notes about clients on their profile? |
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Client files and images Note Can you store files and image on in the client’s profile? |
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| Inventory and Product Types | ||
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Inventory tracking Note Will the system keep track of stock levels, notify you when it’s time to re-order? |
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Purchase orders Note Can the system create automatic purchase orders for you? |
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| Retail | ||
| Memberships | ||
| Packages | ||
| Gift cards | ||
| Team Support & Payroll | ||
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Fully integrated payroll Note Can you run payroll and cut paychecks directly through the software? |
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3rd party payroll integration Note Does the software allow you integrate and share data with a 3rd party payroll solution (e.g. Gusto, ADP, Paychex, etc)? |
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| Payroll reports | ||
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Commission support Note Can you track and report on commission for service, retail, and other product types? |
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Multi-location support Note Does the system have specific support for businesses with multiple locations |
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Booth renter support Note Can the system help with rent collection, payments, and other booth renter management tasks. |
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| Marketing Support | ||
| Email marketing | ||
| SMS marketing | ||
| Website builder | ||
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Client marketplace Note Does it offer a platform where potential clients can browse businesses using the software? |
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Add-on offers Note Can you promote service add-ons/upsells as part of the online booking flow? |
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| Cloud & Mobile App Access | ||
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Full-featured mobile app Note Can you access all software features in the mobile app? |
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| Web browser | ||
| iPad | ||
| iPhone | ||
| Android | ||
Integrating with Other Platforms for Additional Features
As your business expands, the ability to integrate with other platforms becomes increasingly important. Having access to the right integrations can provide you with specialized features tailored to your growing needs.
Square Appointments integrates easily with a wide range of other platforms. It’s designed to work seamlessly with other Square products, which can cover various aspects of business management like sales, inventory, and employee management.
Additionally, Square Appointments supports integration with third-party apps, giving business owners the flexibility to connect with software that can enhance their operations, such as accounting tools or email marketing services.
Mindbody also offers a very comprehensive set of integration options, which is crucial for businesses looking to extend their capabilities beyond the core features of the platform.
In terms of the sheer number of integrations on offer, Mindbody wins handily in this category. However, keep in mind that even though its library of integrations is large, many options are likely not relevant to your business type, especially if you are a solopreneur.
Square Appointments vs Mindbody
These platforms both offer third-party integrations.
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Square Appointments
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Mindbody
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Custom integrations Note Does the platform allow you to create new integrations to support your business-specific needs? |
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Native integrations Note Built-in integrations that you can activate as needed |
The Square App Marketplace offer a lot of integrations. Some popular examples are:
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Full list available in the Mindbody Partner Store. |
Pricing
Both Square Appointments and Mindbody offer tiered pricing structures, but they approach their pricing models differently.
Square Appointments appeals to independent professionals and small businesses with its free plan for individuals, making it an accessible choice for those just starting out.
As your business grows and your needs become more complex, Square’s pricing becomes more nuanced. There are different plans to consider, which can affect the overall cost based on the number of staff and the features you require.
Mindbody comes at a higher price point. While it does offer lower-tier plans that are relatively affordable, these plans lack some of the more advanced features that set Mindbody apart and actually make it an attractive option.
To truly take advantage of what Mindbody has to offer, such as its advanced client engagement tools, businesses are often steered towards the more premium Ultimate or Ultimate Plus plans. Mindbody does not offer a free trial and requires a 12-month minimum contract, which is an important consideration for businesses who don’t want to be locked in for the whole year.
If low cost is important to you, then you will be better off with Square or another alternative on my list of the best salon software of 2024.
Square Appointments vs Mindbody Pricing
Square is more attractively priced than Mindbody.
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Square Appointments |
Mindbody |
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| Trial Options | ||
| Minimum contract length | ||
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Plans
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Add-ons
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Credit card fees
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| Credit card fees | ||
What Do Users Think of These Platforms?
To read more about our experience testing these software suites, we invite you to explore our comprehensive reviews of Square Appointments and Mindbody. However, if you’re interested in hearing firsthand accounts from everyday business customers, take a look at the user review scores below.
Square Appointments vs Mindbody
Let's compare scores for these systems on the major user review sites.
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Square Appointments |
Mindbody |
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What Alternatives Should You Consider?
Square Appointments and Mindbody are both good choices for very different business types. If you’re still not sure if either is the right choice for your business, take a look at these alternatives and see if they’re a better fit for you:
Mangomint is the highest-rated software for salons and spas. If you have a team and you want the best customer service in the industry, I highly recommend you give them a try.
GlossGenius is a great option and my recommended alternative for independent professionals.
Mangomint vs GlossGenius
A quick comparison of these two Square and Mindbody alternatives.
Mangomint
GlossGenius
Overall score
Note
The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.
Average price
Note
Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.
Who is it for
Ease of use
Customer Service
Countries
U.S. and Canada
U.S.
Key features
- Modern, intuitive, and easy to use
- Smart automations that help cut down on time spent managing business operations
- Open data ownership and no contracts (you’re not locked into anything)
- Can integrate with any other platform who allows for integrations
- Highest-rated customer service on the market
- Premium beauty-inspired interface design
- Professional-looking website in just a few clicks
- Integrated payment and card reader with customizable design
- Affordable, transparent, flat fee pricing
Conclusion
I hope this comparison was helpful in your search for the right salon and spa software for your business!
For more great software alternatives, please read my list of the best salon and spa software of 2024.
