Thinking of hiring a marketing agency for your salon? Before you hand over your marketing strategy to an outside team, there’s crucial groundwork to be done. Spa business coach Erin MacNeil shares why many salon owners struggle with agency partnerships, when it makes sense to hire help, and how to maintain control of your brand voice.
Is your salon or spa too dependent on Instagram? When social media platforms go down, how do you reach your clients? Learn how to build a sustainable marketing strategy that puts you in control of your business growth, from email marketing to client retention techniques.
Discover the BEST salon booking system hack – express salon services that get more clients in the chair
After working with hundreds of salon businesses, we’ve noticed one critical element missing from most salon websites: dedicated service pages. Learn how to create service pages that turn browsers into clients and help your salon stand out online.
What if the biggest untapped profit center in your salon isn’t your service menu – it’s sitting right on your shelves? While most salon owners chase higher service prices or longer hours, they’re missing out on retail sales that could double their profit margins with minimal time investment.
Ever wonder why some salons instantly feel different? It’s not just the decor or the services – it’s something deeper. Your salon culture is your most powerful marketing asset, backed by science and rooted in ancient human connection.
Discover how to transform your salon business’ retail sales with expert tips for selling your salon retail products online
Struggling to keep your salon busy year-round? Don’t miss our favorite seasonal hair salon promotion ideas. This guide shows you how to plan ahead, get creative, and make the most of every season.
Discover why using your personal phone for salon client texts can hurt your business. Learn how salon texting automations can improve client communication, set professional boundaries, and streamline your salon operations.
Are you wearing too many hats in your salon business? From stylist to accountant to marketer, it’s a juggling act! But when it comes to marketing, DIY might be costing you more than you think. Dive into our latest video to discover when to roll up your sleeves and when to call in the experts
Is your salon losing clients while you sleep? Discover why outdated booking systems are costing you money and how modern online scheduling can revolutionize your business. Learn the secrets to seamless client bookings, increased revenue, and why 99% of millennials prefer self-service scheduling.
Your loyalty program is costing you money and annoying your clients.
In this episode, I will shatter everything you thought you knew about keeping salon clients coming back. Forget points and free haircuts – I’ll show you what actually works to build lasting relationships that drive real growth.
What if I told you the most overlooked space in your salon could be your biggest moneymaker? Today, we’re unlocking the profit potential of your waiting area through clever pop-up partnerships. Get ready to transform dead time into dollars!
Ever wonder why some salons are always bustling while others struggle to fill chairs? The answer might be simpler than you think. Dive into the world of rebooking and discover how a Swedish salon’s unique “Never Look Ugly” promise is revolutionizing client loyalty.
Today, we’re diving into a marketing strategy that’s flying under the radar for far too many businesses. Buckle up, because we’re about to explore how Apple Maps can be your secret weapon for attracting more clients and boosting your bottom line.
Are salon discounts secretly sabotaging your profits? Discover why slashing prices might be doing more harm than good, and learn smarter strategies to attract loyal clients without devaluing your services.
Want to know why your salon’s social media isn’t blowing up? Spoiler: It’s probably your videos. But don’t sweat it – we’ve got the inside scoop from a pro videographer that’ll change everything. Three simple hacks, zero fancy equipment needed.
Did you know that Instagram posts with faces get 38% more likes? As a salon pro, your cuts and colors are flawless, but is your social media game just as sharp? In this guide, we’ll reveal how you can transform your salon’s online presence with pro-level photography tips.
What sets the salons raking in millions apart from those just scraping by? It’s not just about amazing haircuts or trendy treatments. The real game-changer? Obsessing over every single touchpoint in your client’s journey.
Ever feel like your salon’s social media posts are getting lost in the digital void? We’ve all been there. But what if I told you there’s a trick to supercharging your online presence and turning those likes into actual clients?