Are your clients always saying “I only want to book with you”? While it feels great to be in demand, being the only one who can deliver your signature services creates a ceiling for your salon’s growth. Learn how to package your expertise into a training system that helps your whole team deliver consistently excellent results—and sets your business up for sustainable growth.
Tired of being the only one who can deliver your signature services? Discover how to transform your unique techniques into a system your entire team can master. This complete guide (with free blueprint) shows you exactly how to document your methods, train your team, and scale your salon success beyond one chair.
I’ll just get it at CVS—it’s cheaper there.” Every salon owner has heard this dreaded phrase. But what if you could turn this objection into an opportunity? Learn how to protect your retail sales from product diversion while positioning yourself as the trusted expert your clients need. This complete guide gives you the tools to compete with unauthorized retailers and build a thriving retail business.
Want to know the secret to social media content that actually brings clients through your salon door? (Hint: It’s not your perfect balayage photos.) Discover why showing your salon’s personality and behind-the-scenes moments creates stronger connections than technical content ever could.
Want to know the secret to a profitable salon? It’s not just about getting new clients through the door—it’s about keeping them coming back. In this episode of Marketing 100, discover seven proven strategies to build your salon’s rebooking machine, from perfectly timed reminders to personalized follow-ups that actually work. Stop leaving your client retention to chance and start building a systematic approach that fills your books automatically.
Forget complicated New Year’s resolutions. Transform your salon in 2025 with our simple two-promise framework that actually works. Learn how successful salon owners are setting meaningful goals that balance business growth with personal fulfillment, plus get a practical quarter-by-quarter implementation plan. No more overwhelming planning sessions – just clear, actionable steps for salon success
Ready to give your salon’s brand a fresh look for 2025? Skip the expensive agencies and endless meetings. Learn how to use design contests to get multiple professional designers competing for your project – all while staying within budget and maintaining control of the creative process. We break down the costs, share insider tips, and show you exactly how to make your new brand work harder for your business.
Create better salon social media content by tapping into your team’s unique perspectives. This practical guide shows you how to analyze successful content, understand what makes posts engaging, and build a strategy that brings in your ideal clients. Marketing experts Kane and John share their proven method for turning your whole team into confident content creators, moving beyond basic before-and-after posts to content that truly connects with potential clients.
Ready to make your salon marketing work harder—without losing that personal touch? Discover how successful salons are using smart automation to nurture client relationships, reduce no-shows, and boost rebookings. From simple follow-up sequences to strategic client segmentation, learn practical automation strategies that feel authentic and drive results.
Transform your salon’s marketing from generic broadcasts to meaningful conversations. Discover how to bring the same personal touch you give clients in your chair to every marketing interaction. These 5 client-focused personalization strategies will help you stand out in 2025, build stronger relationships, and grow your salon business—without spending more on marketing.
Want to fill your salon chairs fast? When Josh’s salon needed new clients after opening during the pandemic, they turned to Google Ads—and landed 700 new clients in just 90 days. Learn the exact three-part strategy they used, from ad creation to automated follow-up, plus discover why Google Ads outperforms social media for salon marketing. This detailed case study reveals a proven system you can implement in your salon today.
Want your salon website to actually bring in new clients while you sleep? Learn the exact 8-section framework used by Josh Elliott, who’s built over 1,000 converting salon websites. From headers that grab attention in 6 seconds flat to trust-building elements that turn browsers into buyers.
Want the secret behind Pony Studios’ 1,500+ five-star reviews? In this episode of Marketing 100, Brett Foreman reveals their automated review system that any salon can implement. Learn how to turn happy clients into glowing reviews without the constant ask, plus discover why their unique approach to client communication gets results.
Think you need a big marketing budget to grow your salon? Think again. In this episode of Marketing 100, discover how one of Oakland’s most successful salons generates 70% of their new clients without spending a dime on advertising. Brett Foreman of Pony Studios shares their proven strategies for tracking what works, building client referrals, and leveraging automation tools.
Learn how to create a professional photo space that turns client transformations into powerful marketing content—all for under $100. With 75% of potential clients discovering salons through social media, we’ll show you exactly how to set up the perfect spot for capturing those Instagram-worthy shots.
If you run a salon business, you run a relationship business.
Many salon owners let perfectionism and control issues get in the way of effective content creation. Learn why stepping back and trusting your team might be the best marketing decision you’ll ever make. This no-nonsense guide shows you exactly how to empower your staff, build trust, and create authentic content that actually resonates with clients.
Top salons use professional photos and videos to attract clients before they ever walk through the door. Learn how to plan and execute a successful media day that creates months of marketing content in just one session. From essential shot lists to time-saving tips, this practical guide shows you exactly how to showcase your salon’s expertise.
Stop treating salon gift cards like simple presents! Discover six proven strategies to turn your gift card program into a consistent revenue generator. From creative bundle promotions to corporate partnerships, learn how successful salon owners are using gift cards
Thinking of hiring a marketing agency for your salon? Before you hand over your marketing strategy to an outside team, there’s crucial groundwork to be done. Spa business coach Erin MacNeil shares why many salon owners struggle with agency partnerships, when it makes sense to hire help, and how to maintain control of your brand voice.