Boulevard vs. Mangomint: Battle for the Best Salon and Spa Software 2024

Boulevard vs. Mangomint – Now the competition is heating up! These are two of the most directly comparable and best-matched software platforms we’ve tested, and we’re going to break down everything you need to know about both right now.

If you’re looking at salon software options, Boulevard and Mangomint are likely on your radar — two distinctive software solutions that have carved out their own spaces in the salon and spa industry in the past few years.

Boulevard, established in 2016, caters to an elite clientele with its sleek interface and premium feature set, making it a favorite of high-end service providers.

Since its launch in 2017, Mangomint has swiftly carved out a reputation for impeccable design and user-centric functionality, rapidly climbing to the top of user satisfaction charts.

While Boulevard entices upscale salons and spas with an aura of sophistication and an array of tools designed for the luxury market, Mangomint impresses with its razor-sharp focus on creating a seamless, intuitive experience.

Boulevard aims to match the elegance of the establishments it serves, offering a platform that feels as bespoke as the services provided by its users.

Mangomint, however, prioritizes depth and refinement in its offerings, ensuring that every feature not only serves a purpose but does so with a finesse that rivals the craftsmanship of the finest stylists, massage therapists, estheticians, barbers, and tattoo artists.

Choosing between these two is more than just a software selection – it’s a statement about your brand’s identity and operational philosophy.

Each platform comes with distinctive selling points, but what exactly sets them apart?

If I had to encapsulate the “Boulevard vs. Mangomint” debate in just a few words, I’d frame it as a clash of “Luxury vs. Ingenuity.”

Now, follow me for a look into the nuances of two platforms leading the salon business into the future.

Here is a breakdown of everything you will learn in this post:

• An overview of each system
• A comparison of the differences that separate them
• A feature-by-feature comparison
• Pricing differences
• Ratings & reviews from their users

Boulevard vs Mangomint

Let's kick off with an overview of the two platforms we're diving into today.

Boulevard

Mangomint

Overall score

Note

The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.

4.3

4.9

Average price

Note

Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.

$425 per month

$245 per month

Who is it for

Established beauty and wellness businesses with several service providers who want flexible reporting options and need an all-in-one marketing suite baked right into the software

The highest-rated software for salons & spas. Designed for businesses with a team who want the best design experience, smart automations, and the flexibility to integrate with other systems.

Ease of use

4.5

5

Customer Service

5.0

5

Countries

U.S.

U.S. and Canada

Key features

• Easy-to-use interface
• Excellent online booking
• Integrated email marketing suite
• Highly detailed custom reports [on Premiere and above]

• Modern, intuitive, and easy to use
• Smart automations that help cut down on time spent managing business operations
• Open data ownership and no contracts (you’re not locked into anything)
• Can integrate with any other platform who allows for integrations
• Highest-rated customer service on the market

A Double-Click on Each System

Let’s cover what these systems do and look at the pros and cons of each in the Boulevard vs. Mangomint guide.

How Do They Compare? Strengths and Weaknesses

The rivalry between Boulevard and Mangomint is truly captivating.

Boulevard is praised for its excellent online booking capabilities and innovative Precision Scheduling technology, which optimizes online scheduling to enhance booking efficiency.

On the other side, Mangomint is clearly just as committed to providing a clean, easy-to-use interface and has taken a holistic approach to designing their app’s menus, systems, and functions to make every step of the process effortlessly clear, easy, and intuitive. Nothing feels tacked on, and no element of the setup process or day-to-day functionality feels like a chore.

Both platforms boast robust reporting features and client data management, leveraging customer data to provide valuable insights that can be harnessed for business growth and targeted marketing strategies.

However, no system is without its shortcomings.

Many Boulevard users have reported challenges with the mobile app’s performance, finding it particularly buggy, especially on Android. Staff service enablement and scheduling have also been noted as areas with room for improvement, as elements of each can be tedious.

On the flip side, Mangomint’s marketing suite is newer than Boulevard’s, and while it is well-designed, it is limited to e-blasts at the moment, although more advanced campaign functionality has been teased for 2024. Likewise, Mangomint doesn’t currently feature an analog to Boulevard’s calendar Front Desk View feature, which we noted was one of our favorite features of their desktop app.

Ultimately, the choice between Boulevard and Mangomint may come down to a salon’s priorities, whether that’s the allure of Boulevard’s user-friendly and luxurious interface or Mangomint’s emphasis on a flawlessly executed user experience.

Both of these apps are limited geographically, but Mangomint is more broadly available, serving the US and Canada, while Boulevard only offers its software in the US.

Let’s Talk Features

Boulevard’s strengths lie in its robust marketing suite, versatile reporting capabilities, and data management features, all of which help salons and spas maintain a high level of engagement with their clients.

Mangomint hones in on fine-tuning the core functionalities that are pivotal to day-to-day business activities. The platform has been crafted to streamline operations, from the sophistication of its self-checkout feature and its efficient Intelligent Waitlist to the finesse of its fully integrated Two-Way Texting feature.

Both apps have incredible online help centers full of how-tos and guides, support for memberships, packages, and gift cards, and streamlined POS and checkout support with software and hardware.

Mangomint even one-ups Boulevard at its own game when it comes to client data management, incorporating all touchpoints with each client (every email, text, picture, appointment, and transaction) into a convenient timeline that lives right in the client profile.

The divergence in approach is most apparent when considering the marketing capabilities of each platform. Boulevard incorporates a robust array of built-in marketing tools in an attempt to create a one-stop shop for your marketing efforts.

On the other hand, Mangomint takes a modular approach, allowing for effortless integration with top marketing tools alongside its own email marketing feature. This strategy ensures that users are not confined to “adequate” features but have access to the best-in-class by integrating with specialized providers.

Boulevard vs Mangomint

Mangomint offers more refined features than Boulevard. Let's go through what these features are and where they differ.

	Boulevard	Mangomint
Online Booking	Boulevard	Mangomint
Website booking widget Note Can you integrate the entire online booking experience directly into your website?
Branding control Note Can you customize the look and feel of the booking experience to fit your brand?
No-show protection Note Can you store credit card details and charge deposits to reinforce your cancellation policy?
Service customization Note Can clients adapt their service when they book, and can this change the price and duration of the booked appointment?
Free from account creation Note Can clients book without having first to create an account with the software?
Integrated gift cards Note Can you sell digital gift cards as part of the booking process?
Calendar and Appointment Management
Customize notification messages Note Can you change the text sent to your clients as part of appointment reminders and other messages?
Customize notification timings Note Can you change when reminders and other messages go out to your clients?	Note Full customization not available. Options are limited to: 2 Days Before, 1 Day Before, and Same Day.
Client waitlist management
Rooms and resource scheduling Note Can you manage equipment, rooms, and other resources required to complete a service?
Repeat appointments Note Can you schedule clients for recurring appointments?
Time block Note Can you block out time on your calendar?
Processing time Note Can you allow for double booking of service providers by accepting appointments during service processing time?
Duration and price by staff Note Can you adapt the price and time needed for a service based on who is performing the service?
Automated check-in Note Can clients check in to their appointments themselves?
Point of Sale/ Check out
Tablet compatible Note Can you run the POS on any tablet or do you need special hardware?
Dedicated POS hardware Note Does the system provider offer hardware to improve the check out expereince?
Self check out Note Can clients check out from their appointment themselves?
Route payments to renters Note If you have booth renters in your business, can you route payments directly to them?
Cards on file Note Can you store credit card details and charge the customer later?
Integrated payments Note Does the software offer a first-party payment processing solution?
Client Data & Communication
SMS Notification
Email Notificition
Dedicated business SMS number Note Do you get a business phone number that your messages and notifications are send from?
Two way SMS communication
Forms Note Can you create intake forms, store SOAP notes, and have clients sign your forms?
Client notes Note Can you store notes about clients on their profile?
Client files and images Note Can you store files and image on in the client’s profile?
Inventory and Product Types
Inventory tracking Note Will the system keep track of stock levels, notify you when it’s time to re-order?
Purchase orders Note Can the system create automatic purchase orders for you?	Note Not available on Essentials plan.
Retail
Memberships
Packages
Gift cards
Team Support & Payroll
Fully integrated payroll Note Can you run payroll and cut paychecks directly through the software?
3rd party payroll integration Note Does the software allow you integrate and share data with a 3rd party payroll solution (e.g. Gusto, ADP, Paychex, etc)?
Payroll reports
Commission support Note Can you track and report on commission for service, retail, and other product types?
Multi-location support Note Does the system have specific support for businesses with multiple locations
Booth renter support Note Can the system help with rent collection, payments, and other booth renter management tasks.
Marketing Support
Email marketing
SMS marketing		Note Supports integration with SMS marketing platforms
Website builder
Client marketplace Note Does it offer a platform where potential clients can browse businesses using the software?
Add-on offers Note Can you promote service add-ons/upsells as part of the online booking flow?
Cloud & Mobile App Access
Full-featured mobile app Note Can you access all software features in the mobile app?
Web browser
iPad
iPhone
Android

Integrating with Other Platforms for Additional Features

When it comes to adding new tools and features, Boulevard and Mangomint offer different ways to integrate with additional platforms.

Boulevard has a good selection of integrations for popular services like Quickbooks and social media booking tools, which means you can connect Boulevard directly with several other apps you might already be using.

Boulevard earns a slight leg-up with its larger library of plug-and-play integrations but locks any other third-party integrations (which require the use of their API) behind a paywall: their most expensive Enterprise plan.

Mangomint, on the other hand, is very flexible and can create custom integrations to almost any other system you might need. This is especially useful if you have unique needs that aren’t covered by the standard set of tools available and don’t want to shell out for the most expensive plan on offer.

Boulevard vs Mangomint

Mangomint offers both custom and third-party integrations without the need to upgrade to the most expensive plan.

	Boulevard	Mangomint
Custom integrations Note Does the platform allow you to create new integrations to support your business-specific needs?	Note On Enterprise plan only.
Native integrations Note Built-in integrations that you can activate as needed	Green Circle Okta SSO Shopify Facebook & Instagram Book Now Zapier Quickbooks Online Reserve with Google	Shopify Mailchimp WaiverForever GiftUp Custom integrations: Offers the ability to build custom integrations to fit your business

Pricing

When choosing between Boulevard and Mangomint, pricing plays a crucial role, as each platform offers different plans to fit varying business needs.

Mangomint’s entry-level monthly plan is slightly less expensive than Boulevard’s. At that tier, functionality is improved on the Mangomint side, with resource scheduling and check-in management features included.

While both apps are not at their full potential on the entry-level tier, we found that some basic functionality was stripped back on Boulevard’s “Essentials” plan, including multi-merchant transactions, commission tracking, and full reporting capability.

Boulevard comes in with an attractive starting price, giving businesses a point of entry that’s friendly to the budget. However, there’s a catch: the most appealing features that Boulevard touts are locked behind their more expensive packages. So, to get the full Boulevard experience, you’d have to shell out a few hundred more dollars.

Mangomint offers additional features at their higher tiers as well, but their base plan doesn’t strip out core functionalities, and even their most expensive, feature-packed plan comes in significantly cheaper than Boulevard’s.

Boulevard vs Mangomint Pricing

Mangomint's plans offer a significantly better value at each tier.

	Boulevard	Mangomint
Average Price	$425 per month	$245 per month
Trial Options	Must request trial via a demo call	30 day free trial
Minimum contract length	12 months	Cancel any time
Plans Essentials: entry-level plan – $175 per month Premier: most popular plan – $325 per month Prestige: upper-tier plan – $455 per month Enterprise: custom plan for chains and franchises – pricing is custom Essentials: $165 /mo (10 service providers) Standard: $245 /mo (20 service providers and advanced features) Unlimited: $375/ mo (unlimited service providers)
Plans	Essentials: entry-level plan – $175 per month Premier: most popular plan – $325 per month Prestige: upper-tier plan – $455 per month Enterprise: custom plan for chains and franchises – pricing is custom	Essentials: $165 /mo (10 service providers) Standard: $245 /mo (20 service providers and advanced features) Unlimited: $375/ mo (unlimited service providers)
Add-ons Forms and Charts – $55 per month per location Contact Center – Starting at $25 per month per location QuickBooks Integration – $45 per month per location Automated Email Campaigns – $2 per completed appointment One-Time Blast Emails – specific # included with each plan, $0.01 per email thereafter Integrated Forms: $50/ mo Two-Way Texting: $75/ mo Payroll Processing: $50/ mo + $8/ mo per worker Marketing: Pay as you go, 1¢ per marketing credit
Add-ons	Forms and Charts – $55 per month per location Contact Center – Starting at $25 per month per location QuickBooks Integration – $45 per month per location Automated Email Campaigns – $2 per completed appointment One-Time Blast Emails – specific # included with each plan, $0.01 per email thereafter	Integrated Forms: $50/ mo Two-Way Texting: $75/ mo Payroll Processing: $50/ mo + $8/ mo per worker Marketing: Pay as you go, 1¢ per marketing credit
Credit card fees With “Offset” Feature 3% charged to client, business charged 1%. Without “Offset” Feature In-person transactions: 2.6% + 10¢ Virtual transactions: 3.5% + 10¢ In-person: 2.45% + $0.15 Virtual: 2.90% + $0.20 Custom rates: Over $50k/mo in volume may qualify for custom rates
Credit card fees	With “Offset” Feature 3% charged to client, business charged 1%. Without “Offset” Feature In-person transactions: 2.6% + 10¢ Virtual transactions: 3.5% + 10¢	In-person: 2.45% + $0.15 Virtual: 2.90% + $0.20 Custom rates: Over $50k/mo in volume may qualify for custom rates

What Do Users Think of These Platforms?

To read more about our experience testing these software suites, check out our comprehensive reviews of Mangomint and Boulevard.

However, if you’re interested in what everyday business customers have to say, take a look at the user review scores below.

Boulevard vs Mangomint

Let's compare scores for these systems on the major user review sites.

	Boulevard	Mangomint
	4.6	5.0
	4.1	4.8
	3.5	4.9
	2.1	4.6

What Alternatives Should You Consider?

Mangomint and Boulevard are both great choices for entirely different types of businesses.

If you’re still not sure if either is the right choice for your business, take a look at these alternatives and see if they’re a better fit for you:

Fresha offers a subscription-free pricing model and serves more than 120 countries around the world.

GlossGenius is a great option and my recommended alternative for independent professionals.

Fresha vs GlossGenius

A quick comparison of the two Boulevard and Mangomint alternatives.

Fresha

GlossGenius

Overall score

Note

The overall score considers ease of use, customer service, features, user ratings, and cost. Scores are determined solely by our editorial team.

4.1

4.4

Average price

Note

Assumes you run a business with a mid-size team and have activated the more common add-ons. What you will pay will be lower or higher than this. See the separate section about pricing for full details.

$80 per month

$48 per month

Who is it for

For the independent professional or business on a budget that want to avoid subscription fees and a big technical learning curve.

For independent professionals who want to start accepting payments and get appointment scheduling, a website and marketing up fast without compromising on the experience of their brand

Ease of use

5

5

Customer Service

2

3

Countries

Available in 22 languages in over 120 countries worldwide

U.S.

Key features

• FREE subscription with unlimited staff
• Fresha marketplace where clients can discover your salon
• Easy to use with a modern minimalistic design interface
• Available in over 120 countries!

• Premium beauty-inspired interface design
• Professional-looking website in just a few clicks
• Integrated payment and card reader with customizable design
• Affordable, transparent, flat fee pricing

Conclusion

I hope this comparison was helpful in your search for the right salon and spa software for your business!

For more great software alternatives, please read my list of the best salon and spa software of 2024.

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