Forget that you’re a salon owner. Just for a moment. For the next 2 minutes you’re just an ordinary person who’ve just heard about a new salon from a friend. You want to find out if this new salon is something for you. Now go to your salon’s...
Imagine entering your salon on a regular morning. It’s a day like every other day. And as the business owner, you’re the first one in, as usual.. You have your coffee with you and you decide to sit down with your computer to plan the day and week ahead. ...
I’m sure you’ll agree with me when I say that no salon or spa can avoid a presence on social media today. But many salon and spa owners I meet express how they are investing time and effort into social media without seeing this translating into new clients...
Your ability to continuously attract new salon clients will ultimately determine your success as salon or spa owner. It doesn’t matter how talented you and your staff is at the craft. You need clients. The more clients you have, the more you can maximize your...
What do you get when you type in “salon near me” on Google today? Do you see your salon on the first page immediately? If you’re standing in close proximity to your salon when you perform this search, I would expect you’ll see your salon. If...
Do you run promotions in your salon? Or are you worried that doing so may erode you regular prices? If so, you’re not alone. I used to be very cautious with promotions. I worried that running promotions would undermine the regular service prices and maybe even hurt...
